Central Washington University | Business Administration, Bachelor of Science (BS) Marketing Management

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Business Administration, Bachelor of Science (BS) Marketing Management

Business Administration, Bachelor of Science (BS) Marketing Management

Program Description

Marketing is a fast-paced field of study that offers the opportunity to work in many different industries. Marketing is often described as the “face” of a firm, but in reality, marketing goes much deeper. It is the core of any organization that is able to successfully interact with entities outside the organization. The Business Administration: Marketing Management provides the background for careers in sales, advertising, marketing management, research, analysis, and retail management. Marketing topics include researching and analyzing consumers, market demand, pricing, product distribution, and development, and communication in order to develop marketing strategies and policies.

Likely Career Paths

Product Management, Brand Management, Marketing Strategy Management, Advertising Management, Data Collection, Survey Research, Data Analysis, Evaluation Design, Digital Marketing

Key Considerations

Cost: University-wide costs (Visit CWU Financial Aid for more information)
Location: Ellensburg, Online
Primary contact: 509-963-2930 | CBAdvising@cwu.edu | College of Business Advising

Course Planning

1st and 2nd Year Courses or Areas of Study

CWU Course #	Transfer Course #
ACCT 251	ACCT& 201 and ACCT& 202
ACCT 252	ACCT& 203
ECON 201	ECON& 201
ECON 202	ECON& 202
BUS 241	BUS& 201
BUS 221/MATH 211	MATH& 146
MATH 153	MATH& 141
ECON 130	MATH& 148

Other options may be available, we recommend viewing the Transfer Equivalency Site (TES) for other acceptable equivalences or contacting us.

Advising Notes

We recommend students pursue and earn an Associate in Business- DTA/MRP. However, any WA state DTA (Direct Transfer Agreement) degree will satisfy CWU General Education requirements.
Students need to earn a 1.7 minimum grade for ACCT&201, 202, 203, ECON& 201, 202, BUS& 201, MATH& 146, MATH& 141, and MATH& 148.
Major requirements may change over time; students will be expected to meet the catalog requirements in place at the time they are admitted to the major.

Current Catalog