College of Business
Digital Marketing
Minor | Certificate
Minor or Certificate in Digital Marketing
Acquire a focused skillset with a Digital Marketing Minor or Certificate at CWU.
Throughout our courses, you will learn highly relevant industry topics such as digital analytics, artificial intelligence in marketing, search and social media marketing, and digital marketing strategy. Be prepared for emerging and high-demand digital marketing careers or get a head start managing your small business to reach customers and gain a competitive advantage. Experience project-based learning, industry certifications, and connect with industry professionals.
Questions? Contact Us.
Management Department
Shaw-Smyser 413
You Belong Here
What You'll Study
Academic Catalog | Management and Marketing Department Website
Courses
- MKT 360 - Principles of Marketing
- OR MKT 362 - Essential Marketing Concepts
- MKT 376 - Foundations of Digital Marketing
- MKT 476 - Advanced Digital Marketing
Department-approved Electives (Select 10 credits)
- ANTH 351 - Visual Anthropology
- ART 172 - Computer Fundamentals in Art and Design
- ART 274 - Beginning Typography
- COM 222 - Media Literacy in the Digital Age
- COM 303 - Online and Social Media Strategies
- COM 388 - Advertising Planning
- CS 109 - Quantitative Reasoning Using Python
- CS 351 - Web Development Technologies II
- CS 446 - User Interface Design and Development
- ECON 333 - Behavioral Economics
- BUAN 406 - Business Analytics
- ENTP 287 - Applied Product Development
- ENTP 300 - Principles of Entrepreneurship
- FILM 217 - Basic Editing: Final Cut Pro
- FILM 218 - Basic Editing: Premiere
- GEOG 301 - Introduction to GIS and Maps
- HTE 351 - Online and App Strategies for HTE
- MKT 364 - Marketing Promotion Management
- MKT 490 - Marketing Internship
- MKT 493 - Marketing Boot Camp
- WINE 304 - Wine Marketing and Branding
- WINE 332 - Social Media Theory and Practice in the Wine Industry
Specialized Knowledge
This program offers focused coursework that enhances your understanding of digital marketing principles and techniques.
AACSB Accreditation
CWU’s business programs are AACSB accredited, ensuring you receive a high-quality education recognized globally.
Flexible Learning Options
Choose between a minor or a certificate, allowing you to tailor your education to fit your career aspirations.
Experienced Faculty
Learn from faculty with extensive industry experience who bring practical insights into the classroom.
Apply
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Financial Aid
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Student Life
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The best way to discover what makes CWU so special is to experience it yourself.
Why Study Marketing and Management at Central?
- Enhance leadership skills through hands-on learning in strategic planning, organizational behavior, and decision-making, preparing you to lead teams effectively
- Apply classroom knowledge in real-world scenarios through internships and projects that mirror business challenges, building problem-solving expertise
- Connect with industry professionals through workshops and networking events, expanding your network and career opportunities
Commitment to a Sustainable World
CWU is nationally recognized for this work through the AASHE STARS Gold rating and the Management Department embeds sustainability-related concepts, skills, and applied learning that prepares students to think critically about their impact on the world around them.
Learn more about CWU’s sustainability efforts through the Office of Sustainability, explore CWU’s national sustainability recognition, or view the full AASHE STARS report.