Management and Marketing

Digital Marketing Minor or Certificate

About the Digital Marketing Minor or Certificate

Our Digital Marketing Minor and Certificate program provides you with the opportunity to acquire a focused skillset in digital marketing. You will be prepared for emerging and high-demand digital marketing careers. It is also helpful if you want to start or already manage a small business where digital marketing is essential for reaching customers and gaining competitive advantage. 

Why Study Digital Marketing at CWU?

Digital Marketing skills are in high demand for incoming professionals. 

Throughout our courses, you will learn highly relevant industry topics such as social, search, and content, digital analytics, artificial intelligence in marketing, design and digital marketing, and digital marketing strategy. We also offer real-word experiences through project-based learning, industry certifications, and visits from industry professionals.

Where is this program offered?

• Ellensburg
• Online

How much does this program cost?

Explore information on Cost, Aid, and Value to make an informed decision about investing in your education at CWU.

Where can I find more information?

Please visit the CWU Academic Catalog for current information about admission requirements, course descriptions, learner outcomes, and credit information. 

Minor or Certificate?

Ultimately, the decision between a minor and a certificate depends on your goals. Minors are often chosen to enhance a major. Certificates, on the other hand, tend to have a more practical orientation that is directly applicable to the job market or industry demands. Connect with Academic Advising to make an informed decision. 

Highlights  

 “I tell my students there is a huge space in digital marketing for people who have a passion for something and are creative. It’s part art and it's part science.” Department Chair, Terry Wilson. 

The college experience is what you make it and the way you spend your time outside of the classroom is important. These experiences will shape your life at school and beyond so take advantage of everything available. What better way to meet people with common interests, make friends, and accomplish personal goals than joining a College of Business Club.