Management and Marketing
Welcome to Management and Marketing
We are dedicated to shaping future leaders and innovators in the dynamic world of business.
Through a variety of specializations and programs, the Management and Marketing department at CWU provides students with comprehensive education and practical experiences tailored to their interests and career goals. Engage in collaborative projects and gain insights from industry professionals that will prepare you for success in your chosen field and empower you to make a lasting impact on business and society.
Questions? Contact Us.
Management Department
Shaw-Smyser 413
About Management and Marketing
Loaded with professional relevance, choose from in-demand business majors including Business Administration and Entrepreneurship along with a variety of exciting minors and certifications including Agribusiness, Digital Marketing, and Sport Business.
Explore our Degrees
Discover a range of programs designed to inspire creativity, build expertise, and prepare you for a successful career in Management and Marketing.
Create Your Future
The Marketing and Management Department at CWU is where creativity meets strategy, and leadership takes center stage.
Whether you’re passionate about crafting innovative marketing campaigns or driving organizational success, this department offers a dynamic environment to develop the skills that employers value most.
Innovative Learning Experiences
At CWU, you’ll dive into hands-on learning that prepares you for real-world success. In marketing, you’ll use tools like data analytics software to track trends or create branding campaigns for local businesses. Management courses let you practice leadership through simulations and strategic planning exercises, giving you practical skills you can apply right away.
Leadership with Real-World ImpactSee how a Leadership and Management alumna’s capstone project helped save lives in Ukraine during an airstrike. More on Miriam’s story.
Specialized Career Tracks
You can customize your education with specialized tracks like digital marketing, marketing analytics, human resource management, or strategic leadership. These focused programs, paired with internships and professional certifications, ensure you graduate with the expertise and connections to stand out in your field.
Commitment to a Sustainable World
Central Washington University is committed to integrating sustainability across academics, operations, and campus life. The Management Department embeds sustainability-related concepts, skills, and applied learning that prepares students to think critically about their impact on the world around them.
CWU is nationally recognized for this work through the AASHE STARS Gold rating, reflecting our dedication to transparency, environmental stewardship, and continuous improvement.
Learn more about CWU’s sustainability efforts through the Office of Sustainability, explore CWU’s national sustainability recognition, or view the full AASHE STARS report.