Brand
Logo Guidelines
The identity of the university and its programs is much more than a logo, colors, or a typeface. And while the goal of CWU’s brand identity standards is to align hundreds of individual units with its core brand, it is important to highlight what makes a program unique.
University Relations is a partner in creating marketing materials that express each program's unique identity and deliver strong messaging while complying with CWU’s visual standards.
Logo Guidelines
University Relations continues to build partnerships across campus and assist with graphic needs to promote each college, department and program. If you have questions about graphics or marks within your area, please contact university.relations@cwu.edu.
Trademark Licensing Program
The purpose of the Trademark Licensing Program at CWU is to protect the name and trademarks of the university such as the Wildcat head, while enhancing the institution’s image in a resale situation. This is ensured through the approval of the use of the trademarks on high quality, tasteful merchandise.
IMG College Licensing is the licensing representative for CWU. As CWU’s representative, IMG College Licensing is responsible for administering the licensing program, including processing applications, collecting royalties, approving usage of trademarks and enforcing proper usage. If someone is interested in obtaining a license to produce CWU merchandise, they must contact IMG College Licensing to obtain an application.
For additional information concerning CWU’s Trademark Licensing Program, contact university.relations@cwu.edu.
CWU News
Online Master’s of Education program now offers special education endorsement
May 15, 2024
by Rune Torgersen
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May 15, 2024
by University Relations