Brand

Visual Identity

Logos and trademarks

The CWU logo and the CWU signature are the primary graphic components of CWU’s communications efforts. All university publications and materials, regardless of media, need to correctly display the CWU logo or CWU signature. They may appear in crimson, black, or white.

The CWU logos are trademarks and should carry the TM symbol. They are customized renderings and proprietary to CWU. Do not recreate them by redrawing, typesetting, or scanning. Do not alter, modify, reformat, distort, or rotate in any way. Backgrounds should provide sufficient contrast and not compromise the visibility of the logo.

CWU logo

The CWU logo is the primary logo.

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Crimson: EPS (vector) | JPG (web) | PNG (transparent)
Black: EPS (vector) | JPG (web) | PNG (transparent)
White: EPS (vector) | PNG (transparent)

CWU signature

The signature consists of the CWU logo and the CWU wordmark in a fixed relationship or lockup. The signature includes stacked and single-line lockups. 

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Crimson: EPS (vector) | JPG (web) | PNG (transparent)
Black: EPS (vector) | JPG (web) | PNG (transparent)
White: EPS (vector) | PNG (transparent)

Wildcat spirit mark

The Wildcat may be used as a spirit mark by university entities in a variety of applications. Always maintain the integrity of the mark and its proportions. Do not alter the mark.

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Full Color: EPS (vector) | JPG (web) | PNG (transparent)
Black: EPS (vector) | JPG (web) | PNG (transparent)
White: EPS (vector) | PNG (transparent)

CWU Athletics logo

The CWU Athletics logo is for the exclusive use of CWU Athletics. It is subject to the CWU brand identity standards and the CWU Athletics identity guidelines.

A branded house

CWU uses a branded house model in which colleges, departments, and programs leverage the CWU logo. Each department's brand equity is grounded in its affiliation with CWU. A strategic and intentional branded house gives us an opportunity to present a unified image to our audiences. To maintain a branded house and to protect CWU’s brand image, custom logos are not approved for use by university colleges, schools, departments, programs, units, offices, buildings, institutes, events, or initiatives.

Co-branding

Some university units operate under the auspices of, or in conjunction with, external entities such as the state and federal government, international accreditation organizations, or grants. These units partner with University Relations to develop co-branded materials as n

Unit lockups

University sites, centers, colleges, departments, programs, and office names may be combined with the CWU logo to create a unit lockup. Use the same color and clear-space requirements that apply to the CWU logo. Unit lockups may not be used on CWU web pages, business stationery, or email signatures. Only one CWU logo may be used on a publication to represent a unit or multiple units of the university.

Trademark Licensing Program

The Trademark Licensing Program protects the name and trademarks of the university while enhancing the institution’s image in a resale situation. The Collegiate Licensing Company administers CWU’s licensing program, including processing applications, collecting royalties, and approving and enforcing proper trademark usage. To obtain a license to produce CWU merchandise, contact CLC. Send questions about the CWU brand, messaging, logos, and trademarks to university.relations@cwu.edu.