Communication Students in the News
Students Document ESPN Analyst's Journey with Breast Cancer
October 6th, 2015
Senior PR major James Naranjo and Senior Broadcast major Kevin Kolb partnered with two University of Washington broadcast majors to start their own production company ILM Production, and produce a video narrative of Shelly Smith's final mammogram to determine if chemotherapy had eradicated breast cancer from her body.
Shelly Smith is known for her long career and groundbreaking work as a female sports analyst at ESPN. Her much publicized battle with breast cancer was a topic that Mr. Naranjo found fascinating and en lieu of National Breast Cancer Awareness month, the boys took the initiative to contact Smith and pitch the idea of producing a video narrative of that final mammogram to be aired by ESPN. Shelly loved the idea and even authored the article that accompanies the video and both can be found at the link below.
These students paid for the trip down to Los Angeles out of their own pocket, and because of the quality of their work, ESPN covered their expenses. Additionally, Smith has invited the guys to accompany her on a trip to Florida as she speaks on behalf of National Breast Cancer Awareness Foundation to produce similar videos designed to foster greater awareness concerning breast cancer. Lastly, as a foot in the door, Smith has added these students to the ESPN roster of videographers.
Central Washington University’s New Director of Content Development Gives PR Students Career Advice
By Nikki Stetzler, PR Student
October 28th, 2015
Richard Moreno, Central’s new director of content development, took time out of his busy schedule to pay a visit to a public relations writing class Monday, Oct. 19.
The students in Jennifer Green's upper division course Advanced PR Writing were given the opportunity to ask Moreno about his career and advice to PR hopefuls.
“The most useful thing I’ve learned was to pay attention to my writing,” Moreno said.
When you are working in public relations you need to be able to tell the story fast. Writing plays a major role in the job. Moreno stressed the students to practice their writing so they can get better.
“The core of it all is being a good writer,” Moreno said.
Moreno told the class that when he first started out in his career he did not pay enough attention to the process and his writing suffered as a result.
Now, in his free time, Moreno writes nonfiction travel history books, the most recent of which is A Short History of Reno.
“When you’re in public relations or advertising, a big part of what you do is research,” Moreno said.
Six weeks ago Moreno came to Central with big plans. He told the class when prospective students look at universities the three most observed factors are cost, availability of majors, and the quality of teachers.
As a result, Moreno and his team are working on revamping Central’s homepage. At the moment the homepage is geared towards laptop users. But Moreno is working to make the site more mobile friendly. This will be a long term project.
Moreno got his start in journalism prior to moving to the public relations field. He spent seven years as the director of advertising and public relations for the Nevada Commission on Tourism. In August 2006, he moved to Western Illinois University where he served as director of student publications and adviser for The Western Courier, the student newspaper. He currently works for Central Washington University as the director of content development.