Brand
Resources and FAQs
Q: How can I connect with University Relations?
A: The team within University Relations is your partner. We look forward to connecting with you and your area as we launch the various tasks of our Brand Management Strategy in 2024 and 2025. Please email University.Relations@cwu.edu with any questions related to branding, marketing, paid advertising, website services, photography, videography, and strategic communications.
Q: How do I start a University Relations project request?
A: It is never too early to contact University Relations to discuss an upcoming project. But before staff can begin work, you will need to submit a request through our project management system, Jira. A simple form will prompt you for important information such as quantities, deadlines, and budget numbers.
Q: Where can I get the CWU brand guidelines, resources, and marks?
A: You're in the right place. Use the left-hand menu and search bar to find specific brand information, as well as logo files, and other useful resources. Questions regarding the appropriate use of the CWU brand, logos, and marks should be directed to university.relations@cwu.edu, or call University Relations at 509-963-1221.
Q: How should we manage our existing materials, stationery, and publications, knowing that the CWU Medallion is retired and there will be additional changes to the visual identity?
A: Campus units should use their existing supplies until they run out. The Brand Management Strategy incorporates time over the next few years to phase out pre-existing materials that are not brand-aligned.
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