Wine Studies

Wine Studies, BS—Wine Industry Management Specialization

About the Wine Industry Management Specialization

Our Wine Industry Management program offers an intricate blend of science, business, and culture, providing a comprehensive study of the wine industry and its global impact. You will explore both the art and the science of winemaking but also deep dive into advanced marketing concepts related to the luxury wine market, including the utilization of social media and issues around legal compliance and distribution. This approach ensures that you are well-prepared to succeed in the diverse landscape of the wine industry and wine business.

Why Study Wine Industry Management at CWU?

The faculty at CWU consists of industry professionals who bring a wealth of expertise to the classroom, ensuring that your education is rooted in real-world applications.

Our relationships within the wine industry offer you the chance to connect with professionals, alumni, and potential employers, creating a robust network that can benefit your career. 

“We have some great winemaking and viticulture programs in Washington, but what needed to be addressed was how to get the products to market,” Program Director Jill Perillo Clark said. “I like to think we have built our own little niche at Central with our focus on the business side, and I feel really good about our program being able to address a growing need in our state."

Where is this program offered?  

• Ellensburg

How much does this program cost?

Explore information on Cost, Aid, and Value to make an informed decision about investing in your education at CWU.

Where can I find more information?

Please visit the CWU Academic Catalog for current information about admission requirements, course descriptions, learner outcomes, and credit information. 

Careers and Opportunities  

The Wine Industry Management Specialization fosters a well-rounded understanding of the wine industry, blending scientific study with business training. This prepares you to tackle a wide range of roles in the industry. 

• Winery Manager: Oversee the operations of a winery, including vineyard management, production processes, distribution, and staff management. 
• Wine Marketing Manager: Develop and execute marketing strategies for wineries or wine businesses. This role involves branding, product positioning, market research, digital marketing, and promotional campaigns to attract consumers and increase sales. 
• Wine Business Consultant: Provide specialized advice and guidance to wineries in areas like strategic planning, financial management, market analysis, and operational efficiency. As a consultant, you help wineries optimize their business performance and make informed decisions. 
• Wine Entrepreneur: Start your own wine-related business, such as a boutique winery, wine bar, wine shop, or wine tourism venture. This path requires a combination of passion, business skills, and industry knowledge to succeed. 

Highlights

Study Wine Abroad 

Students in CWU’s Wine Studies program have opportunities to study abroad. In 2023, students could study in France and Germany. Past trips have also included visits to vineyards and wineries in Austria, Spain, Hungary, and Switzerland.