Apparel, Textiles, and Merchandising, BS—Fashion Marketing Specialization

About the Fashion Marketing Specialization

From marketing strategies to trend-setting consumer behavior analysis, the Fashion Marketing Specialization will immerse you in an energetic learning environment that prepares you for the fast-paced world of fashion marketing. Students explore creative, technological, and promotional strategies, product and consumer behavior, e-commerce and retail, influencer marketing, textiles, merchandising and visual communication, industry technology, and the role of marketing within the fashion system.

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Why Study Fashion Marketing at CWU?

In the Apparel, Textiles, and Merchandising program, our faculty members are industry professionals with extensive experience in the fashion industry.

They bring real-world insights to the classroom and strong ties within the fashion industry. You will have the chance to network with professionals, attend industry events, and gain exposure to the latest trends and innovations in fashion marketing. These connections can be invaluable for job opportunities and professional growth.

Where is this program offered?

How much does this program cost?

Explore information on Cost, Aid, and Value to make an informed decision about investing in your education at CWU.

Where can I find more information?

Please visit the CWU Academic Catalog for current information about admission requirements, course descriptions, learner outcomes, and credit information. 

Careers and Opportunities

A degree in Fashion Marketing opens various exciting career paths and promising outcomes within the fashion industry.

  • Buyer: In this role, you would be responsible for selecting and purchasing merchandise for retail stores or e-commerce platforms. You would analyze market trends, negotiate with suppliers, and ensure a profitable and on-trend product assortment.
  • Public Relations Specialist: Public relations specialists in the fashion industry work on building and maintaining a positive public image for fashion brands.
  • Fashion Merchandiser: Merchandisers play a crucial role in planning and coordinating product assortments, pricing, and inventory management. You could analyze consumer trends, forecast demand, and collaborate with designers and buyers
  • Event Planner: Event planners in the fashion industry organize fashion shows, trade shows, product launches, and other fashion-related events. They also handle logistics, vendor management, budgeting, and ensure a seamless and impactful event experience.


Student Fashion Association

The Student Fashion Association is a vibrant community of students like yourself, who share a deep interest, passion, and dedication for studying fashion.Our primary mission is to provide you with numerous real-life insights into the fashion industry.

ATM students at the Harvey Bag Store

We achieve this by engaging in fashion-focused community service projects, encouraging personal projects, and organizing fundraisers for our annual out-of-state trips to prominent industry capitals like New York City, Los Angeles, and Las Vegas.

Ready to Hire

Zumiez, a clothing and apparel company based in Lynnwood, WA, hired 2018 graduates, Kyra Burns and Brianna Wood, right out of college. Many of our graduates have completed internships and received offers directly after graduation.

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Andrea Eklund