Sport and Movement Studies

Sport Management, BS—Sport Communication Specialization

About the Sport Communication Specialization

Our Sport Communication Specialization is designed to cultivate future industry professionals who will steer the discourse within the world of sports. In this program, you will study the dynamic realm of sports media, public relations, and digital communication, gaining key insights into areas like media relations, sports journalism, social media strategy, and crisis communication within the sports industry. Our curriculum carefully aligns theoretical learning with practical scenarios to prepare you to excel in this multifaceted field. Embrace your potential to make a powerful impact in sports communication.

Why Study Sport Communication at CWU?

Our faculty bring their background in both academia and the sports industry to your learning journey.

Their expertise lends authenticity to the classes you will take, helping you connect classroom learning with real-world applications in sports communication. With opportunities for internships, networking, and hands-on projects, you will amass valuable experiences that will boost your professional portfolio.

Where is this program offered?

• Ellensburg

How much does this program cost?

Explore information on Cost, Aid, and Value to make an informed decision about investing in your education at CWU.

Where can I find more information?

Please visit the CWU Academic Catalog for current information about admission requirements, course descriptions, learner outcomes, and credit information.

Careers and Opportunities

A career in sports communications offers the opportunity to combine your passion for sports with your skills in communication, media, and storytelling within the dynamic sports industry.

• Director of Athletic Communications: As a Director of Athletic Communications, you would oversee the strategic planning and execution of communications for an athletic department or sports organization.
• Sports Journalist Social Media Manager: As a social media manager in the sports industry, you would develop and execute social media strategies and create engaging content, manage social media accounts, interact with followers, and monitor online conversations related to sports.
• Branding Specialist/Manager: In this role, you would focus on developing and managing the brand image of sports organizations or athletes. Develop brand strategies, oversee brand consistency, and coordinate branding efforts across various platforms and marketing materials.
• Sports Videographer: Good with a camera? As a Sports Videographer, you would capture sports events, record interviews, and shoot footage for highlights, documentaries, or promotional videos.

Highlights

Alumni Doing Bigger, Better Things

2020 graduate, Hayden Mangen, received an undergraduate degree in Sports Management. He now works for Fort Lewis College Athletics as the Athletic Communications Assistant

Former ESPN Indianapolis Colts’ NFL Nation reporter, Mike Wells graduated from CWU in 1999 with his degree in Communication. He is now working as a lecturer in the Media School at Indiana University Bloomsburg.

After graduating in 2000, Tim Booth earned his degree in Journalism and now works as a Sportswriter and Editor at The Associated Press. Booth is a CWU alum, serving as a member of the Central Washington University Alumni Association Board of Directors.

Experience Sports Industry Careers

CWU’s Sports Management program is the home of the Northwest Center for Sports, which provides experiential opportunities and networking for students wanting to enter the sports management field. The center hosts conferences, guest speakers, and field trips designed to spotlight sports industry career opportunities.

Specializations Catered to Your Interests

Students in CWU’s Sports Management degree program have the choice of six specialization areas, including Sports Coaching, Sports Business, Sports Events, Sports Law, Sport Communication, and Recreation Management.