Sport and Movement Studies

Sport Management, BS—Sport Business Specialization

About the Sport Business Specialization

Our Sport Business Specialization lays a foundation in sport management while emphasizing the unique facets of sports business. You will learn about critical business concepts as they relate to the sporting world and explore areas like marketing, finance, operations, and strategy within a sports context. We prepare you to not just navigate but also to lead and innovate within the dynamic sports business landscape.

Why Study Sport Business at CWU?

CWU's Sport Business program is designed to reflect the demands and opportunities within the sports industry.

This specialized approach ensures that you gain skills directly applicable to your future career. Our program includes opportunities for internships and projects, so you can apply classroom theory to practical experiences.

Where is this program offered?

• Ellensburg

How much does this program cost?

Explore information on Cost, Aid, and Value to make an informed decision about investing in your education at CWU.

Where can I find more information?

Please visit the CWU Academic Catalog for current information about admission requirements, course descriptions, learner outcomes, and credit information.

Careers and Opportunities

The sports industry is vast and diverse, offering a multitude of opportunities for individuals to pursue their passions and interests within this dynamic field.

• Intercollegiate Athletic Director: As an athletic director, you would be responsible for overseeing the overall athletic program at a college or university.
• Ticket Sales: In a ticket sales role, you would focus on selling tickets for sporting events. This can involve developing sales strategies and maximizing ticket revenue.
• Fundraising and Sponsorships Manager: Working in fundraising and sponsorships entails identifying potential sponsors, developing sponsorship proposals, organizing fundraising campaigns, and maintaining relationships with donors or corporate partners.
• Marketing and Promotions Support: In a marketing or promotions role, you would be responsible for promoting sports teams, events, or organizations. This can involve developing marketing strategies, creating advertising campaigns, managing social media presence, organizing fan engagement initiatives, and enhancing brand awareness.

Highlights

Experience Sports Industry Careers

CWU’s Sports Management program is the home of the Northwest Center for Sports, which provides experiential opportunities and networking for students wanting to enter the sports management field. The center hosts conferences, guest speakers, and field trips designed to spotlight sports industry career opportunities.

Specializations Catered to Your Interests

Students in CWU’s Sports Management degree program have the choice of six specialization areas, including Sports Coaching, Sports Business, Sports Events, Sports Law, Sport Communication, and Recreation Management.

Alumni Doing Bigger, Better Things

2019 graduate, Chaz McKenzie, studied Sport Management at CWU, as well as Business and Marketing. He is now the Northeast Area Scout for the Denver Broncos Football Club.

Risa Shigeto graduated from CWU in 2022, receiving a degree in Sport Management. She is now working for the Arizona Diamondbacks as the Suites and Premium Hospitality Account Executive.

Austin Paradis, a 2019 graduate, earned a degree in the Sports Business Specialization. He is now the Manager of Field and Grounds at Snapdragon Stadium in San Diego.