Management and Marketing

Bachelor of Science in Business Administration—Marketing Management Specialization

About the Marketing Management Specialization

Discover the dynamic world of marketing and immerse yourself in marketing topics, ranging from consumer research and market analysis to pricing strategies, product distribution, and effective communication. You will gain the insights needed to craft innovative marketing strategies and shape policies that resonate with your target market. Create genuine connections with customers as you navigate the fast-paced realm of marketing.

Why Study Marketing Management at CWU?

CWU hosts student organizations and marketing-focused clubs that offer networking, leadership, and professional development opportunities.

You can join these organizations, such as the American Marketing Association (AMA) chapter, to expand your knowledge, engage with classmates, and participate in marketing competitions and events.

Where is this program offered?

• Ellensburg
• Online

How much does this program cost?

Explore information on Cost, Aid, and Value to make an informed decision about investing in your education at CWU.

Where can I find more information?

Please visit the CWU Academic Catalog for current information about admission requirements, course descriptions, learner outcomes, and credit information.

Careers and Opportunities

With a marketing degree, you can make a significant impact and drive business success. Recent careers our graduates have are:

• Advertising Sales Agent
• Marketing Manager
• Public Relations Manager
• Advertising and Promotions Manager
• Promotion Manager

Our graduates are employed in large corporations such as T-Mobile, Seattle Mariners, North Coast Electric, Ferguson, and Windermere Real Estate

Highlights

James Avey, a distinguished professor in the Department of Management and Marketing, received the 2016 CWU Distinguished Professor for Research and Artistic Accomplishment award, as well as the 2020 College of Business Excellence in Faculty Advising Award and the 2012 College of Business Excellence in Faculty Research Award.