College of Business
Marketing Management
Bachelor of Science | Major
Business Administration, BS—Marketing Management Specialization
Discover the world of marketing at CWU.
Immerse yourself in a variety of marketing topics from consumer research, marketing analytics, and digital marketing to pricing strategies, product distribution, and effective communication. Gain insights from industry professionals and learn how to craft innovative marketing strategies and create genuine connections with customers. Navigate the fast-paced world of marketing with the Marketing Specialization at CWU.
Questions? Contact Us.
Management Department
Shaw-Smyser 413
Create Your Future
What You'll Study
Academic Catalog | Management and Marketing Website
Business Foundation Courses
- ACCT 251 - Financial Accounting
- ACCT 252 - Managerial Accounting
- BUS 102 - Business Computer Skills
- BUS 110 - Professional Development 1
- BUS 221 - Introductory Business Statistics
- OR MATH 211 - Statistical Concepts and Methods
- BUS 241 - Legal Environment of Business
- ECON 201 - Principles of Economics Micro
Select one from the following:
- ECON 130 - Foundations for Business Analytics
- MATH 130 - Finite Mathematics
- MATH 170 - Intuitive Calculus
Select one from the following:
- MATH 153 - Pre-Calculus Mathematics I
- MATH 154 - Pre-Calculus Mathematics II
- MATH 170 - Intuitive Calculus
- MATH 172 - Calculus I
- MATH 173 - Calculus II
Business Core Courses
- BUS 301 - Contemporary Approaches to Personal and Professional Development
- OR MGT 200 - Tactical Skills for Professionals
- BUS 310 - Professional Development 2
- COM 301 - Public Speaking for Business and Organizations
- ECON 202 - Principles of Economics Macro
- ENG 311 - Business Writing
- FIN 370 - Introductory Financial Management
- MGT 382 - Principles of Management
- MIS 320 - Business Process Analysis and Systems
- OR MIS 386 - Management Information Systems
- MKT 362 - Essential Marketing Concepts
- SCM 310 - Supply Chain Management
Marketing Management Specialization Courses
- MKT 468 - Consumer Behavior
- MKT 469 - Market Research
- MKT 470 - Marketing Problems and Policy
- BUS 490 - Cooperative Education
- ECON 310 - International Economics
- MKT 364 - Marketing Promotion Management
- MKT 365 - International Marketing
- MKT 370 - Sports Marketing and Sponsorship
- MKT 371 - Sponsorship and Promotion in Sport Business
- MKT 372 - Revenue Generation and Finance in Sport Business
- MKT 376 - Foundations of Digital Marketing
- MKT 476 - Advanced Digital Marketing
College of Business Capstone
- BUS 489 - AACSB Assessment
- MGT 489 - Strategic Management
Starting Salaries
The average starting salary for marketing graduates is $55,000 per year.
Tailored for Future Marketers
Focus on the skills needed to excel in various marketing roles, with courses in consumer behavior, market research, and digital marketing.
Successful Fields
Career paths include marketing manager, brand strategist, digital marketing specialist, market research analyst, sales manager, and more.
Experienced Faculty
Learn from faculty members who have extensive backgrounds in marketing and bring valuable industry insights to the classroom.
Apply
Discover how to apply to your program of choice at Central.
Financial Aid
Our Financial Aid staff are here to help you navigate financial aid.
Student Life
Pursue your interests in a supportive community. Learn more.
Visit
The best way to discover what makes CWU so special is to experience it yourself.
Class Sizes
Faculty professors will know your name and provide personalized mentoring as you develop your academic interests.
Accreditation
CWU’s business programs are AACSB accredited, ensuring a high-quality education recognized worldwide.
Opportunities
Participate in internships during your studies and gain experience working in your field.
Why Study Marketing and Management at Central?
- Enhance leadership skills through hands-on learning in strategic planning, organizational behavior, and decision-making, preparing you to lead teams effectively
- Apply classroom knowledge in real-world scenarios through internships and projects that mirror business challenges, building problem-solving expertise
- Connect with industry professionals through workshops and networking events, expanding your network and career opportunities
Commitment to a Sustainable World
Central Washington University is committed to integrating sustainability across academics, operations, and campus life. The Management Department embeds sustainability-related concepts, skills, and applied learning that prepares students to think critically about their impact on the world around them.
CWU is nationally recognized for this work through the AASHE STARS Gold rating, reflecting our dedication to transparency, environmental stewardship, and continuous improvement.
Learn more about CWU’s sustainability efforts through the Office of Sustainability, explore CWU’s national sustainability recognition, or view the full AASHE STARS report.