Licensing
Licensing at Central Washington University
The identity of the university and its programs is much more than a logo, colors, or a typeface.
The Office of Marketing and Communications is a partner in creating marketing materials that express each program's unique identity and deliver strong messaging while complying with CWU’s visual standards. If you have questions about graphics or marks within your area, please contact marcom@cwu.edu.
Trademark Licensing Program
The purpose of the Trademark Licensing Program at CWU is to protect the name and trademarks of the university such as the Wildcat head, while enhancing the institution’s image in a resale situation. This is ensured through the approval of the use of the trademarks on high quality, tasteful merchandise.
IMG College Licensing is the licensing representative for CWU. As CWU’s representative, IMG College Licensing is responsible for administering the licensing program, including processing applications, collecting royalties, approving usage of trademarks and enforcing proper usage. If someone is interested in obtaining a license to produce CWU merchandise, they must contact IMG College Licensing to obtain an application.
For additional information concerning CWU’s Trademark Licensing Program, contact marcom@cwu.edu.
CWU News
$4 million federal grant aimed at helping with school psychologist shortage
February 25, 2026 by Marketing and Communications
CWU Disability Services aims to provide equitable access to education
February 23, 2026 by Rune Torgersen
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Office of Marketing and Communications
Barge 401, 402