Brand
Colors and Typefaces
The official colors of Central Washington University are: CWU Crimson and Black and White.
Primary Colors
CWU Crimson
For Print:
Pantone: 7427C
CMYK: 0/100/65/30
For Web:
RGB: 171/0/50
HEX: #A30F32
Black
For Print:
Pantone: Black
CMYK: 0/0/0/100
For Web:
RGB: 0/0/0
HEX: #000000
White
For Print:
Pantone: White
CMYK: 0/0/0/0
For Web:
RGB: 255/255/255
HEX: #FFFFFF
Secondary Colors
University Relations is in the process of evaluating the strength and cohesiveness of our secondary colors, and will provide updates to the campus community throughout this phase of our Brand Management Strategy. Questions about color usage may be directed to university.relations@cwu.edu.
CWU Dark Crimson
For Print:
Pantone: P188
CMYK: 0/100/65/50
For Web:
RGB: 139/0/37
HEX: #8B0025
Neutral
Manastash Tan
For Print:
Pantone: P7500
CMYK: 5/7/25/0
For Web:
RGB: 241/229/195
HEX: #F1E5C3
Typeface
The preferred typeface for CWU is Inter, a free and open source font family. When Inter is not available, use the following backups: Open sans, Helvetica, Arial, and Sans.
Typography Tips
Below are a few basic tips for setting body text or body copy so it is attractive, comfortable to read, and consistent.
Align Left
In most cases align left so the straight edge of the text is to the left. Avoid justifying text, which can be distracting and difficult to read if not done precisely.
Line Length
Text is read most comfortably when set in a line length of 40 to 65 characters. Avoid line lengths less than 30 charters, and those greater than 70 characters.
Leading
Leading is the space between lines of text. When setting leading for body text, ensure the leading size is larger than the type size.
Hierarchy
Express hierarchy in your text through weight and size changes.
Hyphenation
Avoid auto hyphenation, which can result in excessive or poor hyphenation. Instead, hyphenate words manually only as needed to create attractive, easy-to-read text.
CWU News
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May 15, 2024
by Rune Torgersen
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May 15, 2024
by University Relations