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Family and Consumer Sciences

College of Education and Professional Studies

Apparel, Textiles and Merchandising

The Business of Fashion

The Apparel, Textiles and Merchandising department offers a Bachelor of Science in Apparel, Textiles and Merchandising, a specialization in Fashion Marketing (starting fall 2021), a minor in Apparel Design and a minor in Apparel, Textiles and Merchandising.  Students gain thorough knowledge in the business aspects of the fashion industry. Students use a blend of both right and left brain thinking to become industry leaders who are forward-thinking, creative, innovative, relevant, and passionate. Small class sizes with rigorous learning experiences supplemented with industry field trips and internships assures students are industry ready.

  • Small class sizes and hands on learning
  • Study internationally for degree credit
  • Professional advisory board to assure students industry ready
  • Award winning professors with years of industry experience
  • Short 90 minutes from Washington’s fashion center, Seattle
  • Check out  Student Work


Buyer, Merchandiser, Fashion Trend Analyst, Product Development, Merchandise Planner, Entrepreneur, Product/Brand/Licensing Manager, Sales Rep, Visual Communications, Fashion Stylist, Fashion PR, Retail Manager, Quality Assurance, Fashion Event Coordinator.



Small class sizes with rigorous learning experiences supplemented with industry field trips to fashion capitals and internships assures students are industry ready. Students can partially define their individual curriculum through elective courses. Study abroad opportunities in London, Milan, Paris, an more are highly encouraged. Course credit directly transfers to CWU into the ATM major.

Courses are focused on creativity and innovation within the fashion industry context.  Students apply newly acquired knowledge to professional level projects and industry case studies and graduate with a comprehensive portfolio. Students take 79 credits in the ATM major.


Apparel, Textiles and Merchandising degree includes courses in:

  • Style Principles: Body to Store
  • Digital Presentation Techniques
  • Basic Sewing Techniques
  • Buying and Merchandising Math
  • Socio-Cultural Aspects of Apparel
  • Apparel Manufacturing
  • Fashion Show Production
  • Fashion Trend Analysis
  • Retail Buying
  • And More!

Besides extensive coursework in apparel and textiles, students study accounting, promotions & advertising, applied research, leadership and computing.


Fashion Marketing Specialization includes courses in:

  • Digital Presentation Techniques
  • Introduction to the Fashion Industry
  • Fashion Trend Analysis
  • Introduction to Mass Communication
  • Online and Social Media Strategies
  • Web Fundamentals
  • Principles of Marketing
  • Marketing Promotion Management
  • Foundations of Digital Marketing
  • Principles of Retailing
  • Omni Channel Retailing
  • And More!


Apparel Design Minor

A minor in Apparel Design is administered jointly by the Apparel, Textiles and Merchandising department and Theatre Arts department. It is designed to enable students with career interests in this field to gain experience in the competency areas expected of apparel designers. This minor allows the student to learn to apply the basic principles of design and creativity in developing apparel. Students will study the application of artistic and creative design elements, selection, and use of fabrics and textiles, and the techniques for transforming design concepts into garments in order to create a final saleable product for a target market.



For additional information please contact Professor Andrea Eklund in the Apparel, Textiles & Merchandising Department at All course requirements and information can be found in the CWU catalog.

Admission Policy:

  • Students must have a university-level cumulative GPA of at least 2.3 for full admission to the major
  • The major application form must be completed, and then signed by the department director and chair
  • Complete the entry assessment survey at here and attach it to the major application when submitting


Apparel, Textiles & Merchandising Resources

To be admitted as a major to the Apparel, Textiles, and Merchandising major the following process is required:   There are no courses prerequisites for admission to the ATM major.
• Complete the Application Form (see link above), follow process on the application form
• Freshmen are encouraged to apply however all students must hold a 2.3 cumulative GPA upon attaining Sophomore standing (45 credits)
• Apparel, Textiles, and Merchandising applicants please complete this survey here

Take the Next Step to Becoming a Wildcat.