Brand
Typography
Typeface
The preferred typeface for CWU print, electronic communications, and marketing materials is the Inter family of fonts. When Frutiger is not available, Arial is an acceptable alternate and is readily available on most computers. Questions about fonts and usage can be sent to university.relations@cwu.edu.
Typography Tips
Below are a few basic tips for setting bodies of text so they are attractive, comfortable to read, and consistent.
Align Left
Aligning left is advised in most cases so the straight edge of the text is to the left. Avoid justifying text. Justified text can be difficult to read and unattractive if not done precisely.
Line Length
Text is read most comfortably when set in a line length of 40 to 65 characters. Avoid line lengths less than 30 charters, and those greater than 70 characters.
Leading
Leading is the space between lines of text. When setting leading for body text, ensure the leading size is larger than the type size.
Hierarchy
Express hierarchy in your text through weight and size changes.
Hyphenation
Avoid using auto hyphenation, which can result in excessive or poor hyphenation. Instead hyphenate words manually only as needed to create attractive, easy-to-read text.
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