Wine Studies, BS—Wine Industry Management Specialization


The CWU Wine Industry Management program offers an intricate blend of science, business, and culture, providing a comprehensive study of the wine industry and its global impact.

You will explore both the art and the science of winemaking but also deep dive into advanced marketing concepts related to the luxury wine market, including the utilization of social media and issues around legal compliance and distribution. This approach ensures that you are well-prepared to succeed in the diverse landscape of the wine industry and wine business

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Jill Perillo Clark, Wine Studies Program Coordinator

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What You'll Study

Academic Catalog | Wine Studies Program Website

 

Wine Studies Core Courses

  • WINE 201 - Wine Service and Food Pairing Credits: (4)
  • WINE 202 - Introduction to Wine, Beer, and Spirits Credits: (4)
  • WINE 302 - Fundamentals of Viticulture and Enology Credits: (4)
  • WINE 303 - Major Wine Regions of the World Credits: (4)
  • WINE 304 - Wine Marketing and Branding Credits: (4)
  • WINE 315 - Survey of Washington Wines Credits: (4)
  • WINE 325 - Winery Administration and Budgeting Credits: (4)
  • WINE 353 - Tasting Room and Wine Club Management Credits: (4)
  • WINE 406 - Professional Wine Analysis Credits: (3)
  • WINE 452 - Regional Wine Tourism Credits: (4)
  • WINE 489 - Wine Studies Capstone Credits: (1)
  • WINE 492 - Field Experience Credits: (4)
  • WINE 493 - Practicum Credits: (1-12) (6 credits required)

Total Core Credits: 50

Wine Industry Management Specialization | Required Courses Credits: 22

  • MGT 380 - Organizational Management Credits: (5)
  • WINE 301 - Wine Distribution Management Credits: (4)
  • WINE 332 - Social Media Theory and Practice in the Wine Industry Credits: (4)
  • WINE 403 - Advanced Topics in Wine Marketing and Branding Credits: (5)
  • WINE 404 - Wine Law and Winery Compliance Credits: (4)

Department-Approved Electives Credits: 6-10 | Select two:

  • AGB 310 - Agribusiness Technology Credits: (3)
  • AGB 361 - Food and Agribusiness Marketing Credits: (5)
  • AGB 380 - Human Resource Management in Food and Agribusiness Credits: (5)
  • BUS 389 - Sustainable Business Credits: (5)
  • CRBW 420 - Farm to Glass: Beer, Wine, Cider Credits: (3)
  • CRBW 450 - Sensory Analysis for Brewing Credits: (5)
  • HTE 202 - Food and Beverage Operations Credits: (4)
  • HTE 303 - Hospitality Leadership Credits: (4)
  • HTE 310 - Customer Service Operations Credits: (4)
  • HTE 330 - Sustainable Resources for Tourism Credits: (3)
  • HTE 331 - Sustainable Events: Best Practices Credits: (3)
  • HTE 337 - Tour and Interpretive Program Development Credits: (4)
  • HTE 355 - Sustainable Tourism Credits: (3)
  • HTE 361 - Hospitality Technology Credits: (3)
  • HTE 373D - Convention and Meeting Management Credits: (5)
  • HTE 374 - Festivals and Event Planning Credits: (5)
  • HTE 393N - Destination Marketing Credits: (4)
  • HTE 405 - Hospitality Catering Credits: (4)
  • WINE 396 - Individual Study Credits: (1-6)
  • WINE 402 - Sustainability in Viticulture and Enology Credits: (4)
  • WINE 408 - Advanced Sensory Analysis Credits: (4)
  • WINE 412 - Advanced Wine Regions Credits: (3)

Total Specialization Credits: 28-32

Total Credits: 78-82

 

Internships

Required for this major, make local connections and gain invaluable hands-on experience.

Career Planning

Choose from career options including tasting room management, wine sales and marketing, wine tourism and events, professional sommelier, and more.

Study Abroad

This major includes optional international field experience to countries like Germany, France, and Italy.

Field Experience

In this program, we go to wineries, tasting rooms, and vineyards so you have the opportunity to learn in the field.

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Financial Aid

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High

Job Placement Rate

Graduates of our program are successful at finding programs in the wine industry.

Flexible

Classes

Many classes are available online, in-person, or in a hybrid format.

Purpose

Built Classes

Wine Industry Management at CWU was developed to address industry needs, specifically a blend of job seekers who had business skills as well as wine knowledge.

Why Choose Wine Studies at Central?


  • Graduates of the program are well-prepared for a diverse array of career opportunities worldwide
  • We support numerous networking opportunities to build valuable relationships with professionals and alumni
  • The program boasts a high employment rate for graduates, reflecting the strong demand for skilled professionals in the wine industry

Career Pathways


Sales Manager

Marketing Manager

Wine and Spirits Distributor

Winery Guest Services Management