Sport Management, BS—Sport Business Specialization 


CWU's Sport Business program is designed to reflect the demands and opportunities within the sports industry.

This specialization lays a foundation in sport management while emphasizing the unique facets of sports business. You will learn about critical business concepts as they relate to the sporting world and explore areas like marketing, finance, operations, and strategy within a sports context. We prepare you to not just navigate but also to lead and innovate within the dynamic sports business landscape.    

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Sport and Movement Studies

Nicholson Pavilion 134

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What You'll Study

Academic CatalogSport and Movement Studies Website 

 

Core Courses  


  • ACCT 301 - Accounting Skills for Non-Accounting Majors OR  SPM 430 - Grant Writing, Fundraising, and Sponsorship in Sport Management   
  • PE 448 - Leadership and Ethics in Sport   
  • PE 453 - Diversity in Sport   
  • REC 381 - Recreational and Collegiate Sports Management   
  • SPM 101 - Introduction to Sport Management   
  • SPM 325 - Governance and Policy in Sport Organizations   
  • SPM 355 - Sports and Athletic Communication   
  • SPM 365 - Sports Facilities and Events Management   
  • SPM 465 - Global Perspectives in Sport   
  • SPM 475 - Professional Development in Sport Management   
  • SPM 490 - Sport Management Internship   

Sport Business Specialization


  • MGT 380 - Organizational Management  
  • MKT 270 - Introduction to Sport Business Analytics   
  • MKT 360 - Principles of Marketing   
  • MKT 370 - Sports Marketing and Sponsorship   

Department-Approved Electives   

  • BUS 401 - Business Boot Camp   
  • ECON 308 - Sports Economics   
  • MGT 394 - Legal Considerations in Sport Business   
  • MGT 395 - Leadership in Business Organizations   
  • MKT 371 - Sponsorship and Promotion in Sport Business   
  • MKT 372 - Revenue Generation and Finance in Sport Business   
  • SAA 442 - Intercollegiate Athletics Operations   
  • SAA 443 - Professional Sports Operations   
  • SPM 492 - Practicum in Sport Management    

Partner with Business

This specialization is offered in partnership with the College of Business, offering classes for Sport Business like the Business Boot Camp, Introduction to Sport Business Analytics and Principles of Marketing.

Professional Practicum

This major includes a supervised practicum experience for sport management students providing the opportunity to apply and demonstrate your learned skills to professional work situations.

Face-to-Face Learning

Benefit from in person classes, keeping you engaged and accountable to your program path as well as providing increased access to your professors.

Sport Business and the Law

Experience MFT 394 – Legal Considerations in Sport Business which explores liability, legal rights of employees and athletes, as well as managing legal risk in the sports profession.

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Decision

Making

This program helps you explore key moral and ethical issues in sports to better understand the impact of these challenges in the field.

High

Paying Jobs

The majority of those working in the sport industry earn between $50,000-$150,000/year.

Big

Perks

Although they vary greatly, sport management professionals can see salaries in the tens of thousands to millions. Working in the world of sports is also a big perk for those obsessed with the game.

Why Study Sport and Movement Studies at Central? 


  • Find connection in our program with small class sizes that foster a supportive community and allow faculty to get to know you personally, ensuring a more tailored and engaging educational experience. 
  • Benefit from personal and customized advising, tailored to your individual interests and desired career path.   
  • Connect with peers, enhance your learning experience, and become more engaged in the academic community with our cohort learning model, ensuring your classmates will be the same from quarter to quarter. 
  • Benefit from individualized attention and mentoring from our nationally recognized and scholarly faculty. 

 

Potential Career Outcomes


Intercollegiate Athletic Director 

Ticket Sales 

Fundraising/Sponsorships 

Facilities/Events 

Marketing/Promotions 

Community Outreach 

Gameday Operations 

Athlete/Player Development 

Data Analytics