College of Education and Professional Studies
Fashion Marketing
Bachelor of Science | Major
Apparel, Textiles, and Merchandising, BS—Fashion Marketing Specialization
From marketing strategies to trend-setting consumer behavior analysis, the Fashion Marketing Specialization prepares you for the fast-paced world of fashion marketing.
You will explore creative, technological, and promotional strategies, consumer behavior, e-commerce and retail, influencer marketing, textiles, merchandising and visual communication, industry technology, and the role of marketing within the fashion system.
Questions? Contact Us.
Andrea Eklund
You Belong Here
What You'll Study
Academic Catalog | Apparel, Textiles, and Merchandising Website
ATM Core
- ATM 270 - Digital Presentation Techniques
- ATM 281 - Socio-cultural Aspects of Apparel
- ATM 301 - Introduction to the Fashion Industry
- ATM 310 - ATM Internship Planning
- ATM 340 - Fashion Trend Analysis
- ATM 420 - Consumer Textiles
- ATM 487 - Fashion Merchandising Exit Assessment
- ATM 492 - Apparel, Textiles and Merchandising Practicum
- RMT 330 - Principles of Retailing
- RMT 350 - Omni Channel Retailing
Fashion Marketing Specialization
- ACCT 301 - Accounting Skills for Non-Accounting Majors
- COM 201 - Introduction to Mass Communication
- COM 208 - Introduction to Public Relations Writing
- COM 280 - Advertising Fundamentals
- COM 303 - Online and Social Media Strategies
- COM 388 - Advertising Planning
- IT 248 - Foundations of Digital Environments
- IT 312 - Designing Digital Environments
- MKT 360 - Principles of Marketing
- MKT 364 - Marketing Promotion Management
- MKT 376 - Foundations of Digital Marketing
- MKT 476 - Advanced Digital Marketing
Problem-Solving
Dealing with real industry challenges helps you develop crucial skills for success in the dynamic and competitive fashion sector.
Combining Subjects
Take courses across multiple departments to learn from experts in their areas on how to market fashion products.
Industry Connections
Visiting fashion capitals gives you a firsthand look at the fast-paced industry, letting you see the latest trends and innovations that textbooks or online resources can't fully capture.
Team-Based Work
Working as a team prepares you for the industry standard of collaborating with diverse teams and working effectively with people who think differently.
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Financial Aid
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Student Life
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Visit
The best way to discover what makes CWU so special is to experience it yourself.
Class Sizes
Find connection in our program with small class sizes that foster a supportive community.
Trillion Market Growth
The apparel industry is expected to grow $1.79 annually from 2024 to 2027.
Influence
Our classes highlight different cultures and fashion trends, inspiring your creativity and encouraging you to think outside the box.
Why Study Apparel, Textiles, and Merchandising at Central?
- No matter what career path you choose, effective communication skills are fundamental to success
- Understand how to use communication to inspire and motivate those around you
- Acquire the ability to craft and communicate a vision that others will be eager to follow
- Gain the ability to effectively communicate your needs in both professional and personal settings
Career Pathways
Social Media Manager
Editorial Communications
Fashion Marketing
Fashion Promotions
Photo Styling
Fashion Journalism
Commitment to a Sustainable World
Central Washington University is committed to integrating sustainability across academics, operations, and campus life. Many CWU programs embed sustainability-related concepts, skills, and applied learning that prepare students to think critically about their impact on the world around them.
CWU is nationally recognized for this work through the AASHE STARS Gold rating, reflecting our dedication to transparency, environmental stewardship, and continuous improvement.
Some sustainability courses include:
- ATM 485 International Retailing
- RMT 345 Sustainable Retailing
Learn more about CWU’s sustainability efforts through the Office of Sustainability, explore CWU’s national sustainability recognition, or view the full AASHE STARS report.