The 'Burg's Nikki Marra Named Radio's Most Innovative

Nikki Marra, professional program director for KCWU-FM 88.1 The 'Burg, was named Radio's Most Innovative last week by Jacobs Media. Marra earned the title with her cross-country trip to various college radio stations that she turned into an audio documentary called The College Radio Road Trip.

The documentary also received a 2015 New York Festivals International Radio Program Award in June. It was considered among entries from radio stations, networks, and independent producers in 32 countries.

For the trip, Marra traveled to campus radio stations and interviewed administrators, faculty, and students. The documentary was offered to all college radio stations as part of College Radio Day 2014.

"This project and its larger purpose make it a great example of innovativeness," said Fred Jacobs on his Jacobs Media Blog. "Many broadcasters don’t think about college radio very often, even though many of us got our start behind the board at our school’s FM or even carrier current station."

Read the entire story, including a Q&A with Marra, on the Jacobs Media Blog. Jacobs Media is the largest radio consulting firm in the United States specializing in rock formats.

July 21, 2015