Sayantani Mukherjee

Dr. Sayantani Mukherjee is a Marketing Professor at CWU’s College of Business with a Ph.D. from UC Irvine. She is passionate about mentoring and teaching students while advancing her research in consumer behavior, digital marketing, and public policy. Before joining academia, she worked as a senior market research analyst at global firms such as AC Nielsen, consulting for major brands like Unilever.

She created CWU’s highly popular Digital Marketing Program, which is designed to give students hands-on, real-world skills. When she’s not teaching digital marketing and consumer behavior, she leads curriculum development projects and high-impact initiatives both on campus and in the community.

Dr. Mukherjee has served on the editorial board of the Journal of Consumer Marketing and as a board member for the Women’s University Club, Seattle. She is honored to have received the College of Business Teaching Excellence Award and Service Awards.

• MKT 376: Foundation of Digital Marketing
• MKT 476: Advanced Digital Marketing
• MKT 468: Consumer Behavior

• Digital Marketing
• Customer Insight
• Marketing Strategy

Dr. Mukherjee has been published in:

• Dayanandan, Ajit, Han Donker, and Sayantani Mukherjee (accepted), "Caste diversity in corporate boards and social values." Economic and Political Weekly.
  
  
• Sipic, Toni, and Sayantani Mukherjee (2024), "The role of company board diversity in corporate adoption of digital inclusion policies in the US." ESIC Digital Economy and Innovation Journal vol. 2. https://doi.org/10.55234/edeij-2-063 
  
  
• Homer, Pamela Miles, and Sayantani Mukherjee (2019), "Lay theories and consumer perceptions of dietary supplements." Journal of Consumer Behavior 18.5, 363-377. https://doi.org/10.1002/cb.1776 
  
  
• Homer, Pamela Miles, and Sayantani Mukherjee (2018), "The impact of dietary supplement form and dosage on perceived efficacy." Journal of Consumer Marketing 35.2, 228-238. https://home.csulb.edu/~pamela/pubs/JCM%202018.pdf 
  
  
• Mukherjee, Sayantani, Thomas Kramer, and Katina Kulow (2017), "The effect of spicy gustatory sensations on variety‐seeking." Psychology & Marketing 34.8, 786-794. https://doi.org/10.1002/mar.21022 
  
  
• Lau-Gesk, Loraine, and Sayantani Mukherjee (2017), "Coping with sequential conflicting emotional experiences." Journal of Business Research 73, 1-8. https://doi.org/10.1016/j.jbusres.2016.12.004 
  
  
• Mukherjee, Sayantani, and Loraine Lau-Gesk (2016), "Retrospective evaluations of playful experiences." Journal of Consumer Marketing 33.5, 387-395. https://doi.org/10.1108/JCM-03-2016-1740 
  
  
• Nguyen, Hieu P., Steven Chen, and Sayantani Mukherjee (2014). "Reverse stigma in the Freegan community." Journal of Business Research 67.9, 1877-1884.    https://doi.org/10.1016/j.jbusres.2013.12.001