Peter Boyle

Education:

PhD, MSc, Cornell University; MBA, Memorial University (Canada)

Courses Taught:

Introduction to Marketing and Marketing Strategy

Research Interests:

Decision making in consumers, managers and other professionals; Experience: Formerly employed with marketing research firm; consulted in B2B electronics industry.

Reseatch Published:

Selected research articles: Boyle, P.J. & Kim, J.Y., “The impact of store brands on intangible aspects of consumer welfare,” Journal of International Consumer Marketing, 36(2), 151-165. Boyle, P.J., Lathrop, E.S. & Kim, H. (2021). “Store brand vs. national brand prices: Willingness to pay ≠ willingness to accept,” Journal of Global Scholars of Marketing Science, 31(4), 563-579. Boyle, P.J. & Purdon, M. (2019). “The Information distortion bias: Implications for medical decisions,” Medical Education, 53, 1077-1086. Boyle, P.J., Kim, H. & Lathrop, E.S. (2018). “The relationship between price and quality in durable product categories with private label brands,” Journal of Product & Brand Management, Vol. 27 No. 6, pp. 647-660. DOI: 10.1108/JPBM-09-2017-1590. Boyle, P.J. & Lathrop, E.S. (2013). “The value of private label brands to U.S. consumers: An objective and subjective assessment,” Journal of Retailing and Consumer Services, 20 (1), 80–86. Boyle, P.J., Hanlon, D. & Russo, J.E. (2011). “The value of task conflict to group decisions,” Journal of Behavioral Decision Making, 21(3), 212–227. Boyle, P.J. & Lathrop, E.S. (2009). “Are consumers’ perceptions of price-quality relationships well calibrated?,” International Journal of Consumer Studies, 33, 58–63.

LinkedIn

https://www.linkedin.com/in/peter-boyle-b252437