Ling Hu

Assistant Professor

Background:
         

Dr. Ling Hu has nearly 15 years of experience in the retail industry, she earned her MBA from Boston University in 2019, followed by a Ph.D. in Marketing from University of South Florida, Tampa. In Fall 2024, she joined Central Washington University after completing her graduate studies.

Courses Taught: 
  • MKT 362: Essential Marketing Concepts
  • MKT 469: Marketing Research
  • MKT 376: Foundation of Digital Market
Areas of Expertise:
  •  Dr. Hu utilizes her industry experience to demonstrate marketing concepts and theories.
  • She also integrated simulations into her classes to foster experiential learning and enhance the student experience.
Research Interest:
  • Empirical Marketing Strategy
  • Service Marketing (Health Care)
  • Digital Marketing
  • Entrepreneurship
  • Measurement Development
LinkedIn

Contact

Shaw-Smyser Hall 316