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Engaging Customers Through Digital Marketing

Digital media such as Facebook, Google, Amazon, Snap, and Instagram are rapidly reshaping customer experiences. As customers migrate to digital platforms, companies also evolve by building digital capabilities. This session explores digital capabilities in marketing. Specifically, we discuss how companies can leverage digital tools to develop marketing strategies for driving effective customer engagement.

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Event Type: 
Faculty & Staff
Seminars & Workshops
Student Life
New Students
Training & Professional Development

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