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Central Washington University

Partnership with Ellensburg Organizations and CWU to Boost Customer Service Efforts Community-wide

Business to Community Stars

A coalition that includes Central Washington University, the Kittitas County Chamber of Commerce, the City of Ellensburg, and the Ellensburg Downtown Association is rolling out a program that recognizes local businesses for providing quality customer service.

Known as Business to Community Star Program, or B2C Stars, the initiative, which is voluntary, honors and rewards local businesses that emphasize outstanding customer service and encourages residents to shop locally.

“The basic concept behind B2C is to create a program that applauds businesses who have great customer service and who are welcoming and accommodating,” said Linda Schactler, CWU’s chief of staff. “We want to call out the local ‘rock star’ businesses who are doing a great job of serving the community and recognize them for their efforts.”

The B2C program is based on standards created by the National Customer Service Association. Businesses that seek to participate in the program will be reviewed in four areas including: respect, honesty, trust, and integrity.

“We want to encourage businesses to put their best foot forward when it comes to serving customers,” Schactler said. “If you look at the best-rated companies, whether it’s Nordstrom or Apple, all of them put the customer’s needs and interests first, which is what makes them successful.”

Businesses wishing to take advantage of this opportunity can apply on the B2C website, business-to-

Membership requires businesses to embrace the B2C Stars values (respect, honesty, trust, and integrity), complete a two-hour customer service training provided by the program’s sponsors, and participate in annual “secret shopper” customer service evaluation. Trainings are open to both business owners and employees.

Businesses accepted into the program, who have completed the training receive: a window cling identifying the merchant as a B2C Star; inclusion in an official list of B2C Stars published quarterly in local newspapers and on sponsor websites; permission to use the B2C Star logo in marketing; preferential consideration in CWU contracting; and special CWU on-campus advertising opportunities.

B2C members receive these benefits, at no cost, by registering to become a B2C Star and attending one of two B2C Star customer service workshops. These workshops will be held on Monday, October 16, 7-9 p.m. and on Tuesday, October 17, 8-10 a.m. at the Hal Holmes Community Center, 209 Ruby St., Ellensburg.

"We think participation in the program just makes good business sense because it lets consumers, including CWU students who, after all, represent about half of the local population when school is in session, know who the stars are when it comes to customer service,” Schactler said.

The community is invited to attend the B2C Kick-off Celebration on Saturday, October 28, at the Ellensburg Pavilion from 10 a.m. to noon.

Media contact: Dawn Alford, Business to Community Stars, 509-963-1484,

Tuesday, October 10, 2017

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