CWU News

CWU Names Kremiere Jackson Vice President of Public Affairs

Central Washington University President James L. Gaudino has named Kremiere Jackson Vice President of Public Affairs, effective July 1.

In the oversight of marketing and communications functions, Jackson replaces Linda Schactler, who has served dual roles as Vice President of Public Affairs and Chief of Staff. Schactler will remain at CWU as Chief of Staff, overseeing state and federal government relations.

Jackson will be responsible for coordination and management of earned and paid marketing and brand management for the university. She will collaborate with the divisions of Enrollment Management and Academic and Student Life to lead general marketing associated with enrollment recruitment.

“Kremiere’s broad and deep expertise in all aspects of communications made her an ideal choice for this demanding and complex position," President Gaudino said, noting Jackson's experience in radio and television production, corporate and government communications, and community outreach.

Jackson brings more than 20 years of communications experience to her new role. She will be leaving her position as the director of marketing and communications at a private school in Bellevue to take her new position as vice president.

“One of the things that attracted me to Central is the fact it’s a university where a lot of growth is happening,” Jackson said. “I’m impressed by the new educational facilities—Science II and the Samuelson STEM Center, which is under construction. I look forward to helping keep that momentum moving forward and in the process, broaden CWU’s brand recognition.”

She is a former marketing curriculum architect, program manager, and public relations specialist at Microsoft Corporation, where she helped drive news coverage for the software company and worked closely with company executives Bill Gates and Steve Ballmer to expand key messaging strategies and personal appearances.

Additionally, she previously served as media relations liaison for Puget Sound Energy, coordinating community outreach for the extension of natural gas services to the Kittitas Valley. She also oversaw emergency communications with police, fire, municipalities, media, and the general public.

In the public sector, she was communications director for the Washington State Department of Agriculture, where she earned recognition as Manager of the Year. She worked as a public information officer for five senators in the Washington State Senate.

Jackson’s extensive media experience includes working as a television reporter and producer, radio news anchor for KXLY in Spokane as well as a talk show producer for KING-AM radio in Seattle.

Jackson grew up in central Washington and earned a bachelor’s degree in communications from Washington State University.

About Central Washington University
Student success is the focus and measure of everything we do at CWU. Founded in 1891, the Ellensburg campus is located in the heart of Washington State. CWU enrolls more than 10,000 students at the residential campus, satellite campuses around the state, and on the rapidly growing online campus. Students benefit from personal attention in small classes and a unique commitment to hands-on learning, including faculty-mentored, undergraduate research. Signature programs include accounting, supply chain management, aviation, construction management, geology, teacher education, music, physics, theater, and paramedicine.

Media contact: Dawn Alford, public affairs coordinator, 509-963-1484,