Nov. 22, 2022
First CWU Brand Summit Scheduled for December 5
Dear CWU Community,
The rollout of Central Washington University’s new brand identity is fast approaching, and our campus-wide Brand Messaging Team looks forward to sharing everything we have learned as we prepare for the exciting work ahead of us.
In an email to campus earlier this month, President Wohlpart discussed CWU’s ongoing work with Campbell & Company to develop a brand that will elevate our recruitment, marketing, storytelling, and fundraising efforts. The project evolved earlier this year through a series of discovery engagement sessions, which helped us identify our brand promise and distill our brand anthem. The town hall conversations that followed enabled our campus community to discuss emergent insights and themes.
For CWU to take the next step as an institution, we recognize that we must establish a clear and resonant message about who we are as a university, and, more importantly, why we do our work. Through our partnership with Campbell & Company—and the resulting work of the Brand Messaging Team—we understand that developing, implementing, and maintaining a clear brand identity will be essential for Central’s future. But we are all going to have to work together as we near the implementation phase.
That’s why we hope all of you will be joining us for the first of two Branding Summits on Monday, December 5, from 1:30-2:30 p.m. in SURC room 137. We have planned an informative, interactive agenda, and we ask that you sign up on Wildcat Tickets in advance.
The one-hour session, guided by Public Affairs, will focus on living our brand and embracing a relational approach. The summit will introduce and reinforce key branding concepts while providing an opportunity for interactive dialogue about how Public Affairs can best support your area during implementation.
Over the next couple of months, the Brand Messaging Team will be providing you with resources and support, such as messaging themes, creative assets, and brand standards for our communications and marketing efforts. The second Branding Summit, scheduled for Friday, January 27, will feature the unveiling of the brand and a guided resource tour. Details are forthcoming.
Thank you all for contributing to CWU’s vision of being a model learning community of equity and belonging. You each play a critical role in what we do every day, and we appreciate your commitment to making CWU an even more inviting destination for our students, employees, and community partners. We hope to see all of you December 5.
Chief of Staff
Interim Vice President of Public Affairs