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Management & Marketing Department
Shaw-Smyser 413
(509) 963-2930 

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Digital Marketing Minor or Certificate

About our Digital Marketing Minor or Certificate

Our Digital Marketing Minor and Certificate program provides you with the opportunity to acquire a focused skillset in digital marketing.

Our program prepares you for emerging and high-demand digital marketing careers. 
It is also helpful if you want to start or already manage a small business where digital marketing is essential for reaching customers and gaining competitive advantage.


Why study Digital Marketing at CWU? 

Digital Marketing skills are in high demand for incoming professionals. Throughout our courses, you will learn highly relevant industry topics such as: 

  • Social, search, and content 
  • Digital analytics 
  • Artificial intelligence in marketing 
  • Design and digital marketing 
  • Digital marketing strategy 

We also offer real-word experiences through project-based learning, industry certifications, and visits from industry professionals.  

Program Highlights 

Where is this program offered? 


How much does this program cost? 

Find out how much this program costs through the registrar.

Clubs and Student Organizations

The college experience is what you make it and the way you spend your time outside of the classroom is important. These experiences will shape your life at school and beyond so take advantage of everything available. What better way to meet people with common interests, make friends, and accomplish personal goals than getting involved in a club!

Careers and Outcomes   

In-demand jobs that desire a Digital Marketing background include: 

  • Social media & content specialist 
  • Search engine marketer 
  • Digital marketing analyst 
  • Digital marketing strategist 
  • Entrepreneur 

Washington is ranked #5 as a top paying state for Advertising and Promotions Managers, with an average annual wage of $149,340.  

Degree Information 

For information regarding admission requirements, required and elective courses, please reference the 2022-2023 Academic Catalog.

Questions? Contact us. 

To declare a major or minor program email with your student email for next steps. 

Do you just need to take a class to transfer back to your college or university? Please see our helpful instructions for taking a class as a non-degree seeking student.

CWU’s College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Only 5% of business schools globally earn the coveted designation.

For more information, reference our Accreditation information.

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