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Communication

College of Arts and Humanities

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Department of Communication
Lind Hall 109
(509) 963-1055
communication@cwu.edu

 

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Department of Communication
Central Washington University
400 E University Way MS 7438
Ellensburg, WA 98926-7438

 

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Bachelor of Arts in Public Relations

Public relations has become an indispensable part of any organization, company, institution, or government trying to create a body of public opinion to support its mission, vision, or values. Understood as a management function in modern organizations in the corporate world, this same professional level has been adopted by NGOs, non-profit organizations, and even governments and countries as a whole. This new scenario offers plenty of opportunities for multifaceted public relations practitioners with skills in written and interpersonal communication, research, negotiation, leadership, creativity, logistics, and problem solving.

Program Requirements
Students must complete the two communication foundation courses (COM 201 and COM 207) with an overall average of B, in order to graduate from the major.

Program Learner Outcomes
Upon successful completion of this program, students will be able to:

  • Know technical skills such as but not limited to data gathering, information processing and practice writing.
  • Combine strategies, tactics and planning in order to achieve goals.
  • Know in-depth at least one of the Public Relations specialties that has reshaped the PR landscape in recent years (industry, business or organization; PR practice areas).
  • Know how to lead a project, be critical with others’ work and understand the ultimate objectives of organizations.
  • Learn how to influence and/or persuade audiences with solid and well chosen arguments.
  • Students are satisfied with their learning in the program.

Communication Foundation Core Requirements (10 credits)
    COM 201 - Introduction to Mass Communication Credits: (5)
    COM 207 - Introduction to Human Communication Credits: (5)

Required Courses (35 credits)   
    COM 208 - Introduction to Public Relations Writing Credits: (4)
    COM 270 - Introduction to Public Relations Credits: (4)
    COM 345 - Business and Professional Speaking Credits: (4)
    COM 370 - Advanced Public Relations Writing Credits: (4)
    COM 470 - Public Relations Strategies Credits: (4)
    COM 475 - Public Relations Management Credits: (4)
    COM 489 - Portfolio Assessment Credits: (1)
    COM 490 - Cooperative Education Credits: (1-12) (must be taken for 5 credits)
    MKT 360 - Principles of Marketing Credits: (5)

Select eight (8) credits in media from the following:
    COM 303 - Online and Social Media Strategies Credits: (5)
    COM 442 - CentralNewsWatch Reporting Credits: (3)
    COM 446 - Pulse Credits: (2)
    COM 468 - Observer Credits: (1-3)
    COM 478 - Advanced Newspaper Editing Credits: (3-6)
    COM 481 - Central Communication Agency Credits: (2)
    COM 483 - Advanced Central Communication Agency Credits: (3)

Select eight (8) credits in public relations specializations from the following:
    COM 371 - Event Planning and Management Credits: (4)
    COM 472 - Global Public Relations Credits: (4)
    COM 473 - Crisis Communication Management Credits: (4)
    COM 487 - Advanced Public Relations Seminar Credits: (4)

Select fourteen (14) pre-approved upper-division elective credits from the following:
    Student may choose additional COM course with advisor pre-approval.
    Credits cannot be counted twice in the major and electives.
        COM 300 - Media Research Credits: (5)
        COM 302 - Intercultural Communication Credits: (4)
        COM 305 - Advertising Copywriting Credits: (4)
        COM 312 - Introduction to Non-Profit Leadership Credits: (4)
        COM 315 - Studies in Communication Credits: (1)
        COM 321 - Visual Storytelling Credits: (5)
        COM 333 - Communication Ethics Credits: (4)
        COM 347 - Copy Editing Credits: (4)
        COM 348 - Publication Design Credits: (4)
        COM 350 - Persuasion and Culture Credits: (4)
        COM 362 - Conflict and Communication Credits: (4)
        COM 365 - Organizational Communication Credits: (4)
        COM 369 - Mass Media and Society Credits: (4)
        COM 371 - Event Planning and Management Credits: (4)
        COM 375 - Interviewing Principles and Techniques Credits: (4)
        COM 380 - Non-Verbal Communication Credits: (4)
        COM 388 - Advertising Planning Credits: (4)
        COM 401 - Communication Theory Credits: (4)
        COM 402 - Gender Communication Credits: (4)
        COM 403 - Family Communication Credits: (4)
        COM 427 - Grant Writing Credits: (4)
        COM 460 - Communication Law Credits: (5)
        COM 465 - Communication and Organizational Leadership Credits: (4)
        COM 472 - Global Public Relations Credits: (4)
        COM 473 - Crisis Communication Management Credits: (4)
        COM 481 - Central Communication Agency Credits: (2)
        COM 483 - Advanced Central Communication Agency Credits: (3)
        COM 487 - Advanced Public Relations Seminar Credits: (4)

TOTAL CREDITS: 75

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