Skip to body

Career Services

Contact Us

Career Services
Bouillon 206
(509) 963-1921

Follow Us

CWU's Professional Etiquette Dinner
professional etiquette dinner
Wildcat Career Network
wildcat career network
Career Fair
wildcat career network


What is Marketing?

"I would give the woman a sample of whatever she did not buy as a gift. It might be a few teaspoonfuls of powder in a wax envelope. I just knew, even though I had not yet named the technique, that a gift with a purchase was very appealing." Estee Lauder 

"Advertisements contain the only truths to be relied on in a newspaper." Thomas Jefferson 

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. (American Marketing Association) 

Many occupations today require a college educated individual who can write and speak well, solve problems, learn new information quickly and work well with others on a team. This means that college graduates use their education in a wide variety of fields, and your future career may relate as much to your personal career interests, work values and transferable skills as your specific academic major. However, the following list contains a representative sample of job titles of former graduates with an Marketing major. Use this as an idea list, and remember that it represents some, but certainly not all, of the careers you might consider. Students obtaining employment immediately upon graduation are usually those with the best college records and a willingness to relocate to find a job. Some of these jobs also require education beyond a bachelors' degree.

CWU Business Administration Department

Related Career Titles
Accountant RepresentativeAdvertising ExecutiveArt Director
Bank OfficerBrand ManagerBuyer
Circulation ManagerClaims Adjuster/ExaminerCommercial Artist
Comparison ShopperConsultantConsumer Affairs Specialist
Consumer Loan OfficerCopywriterCredit Manager
Credit/Loan AdministratorCustomer Service ManagerDevelopment Officer
Direct Mail SpecialistDistribution ManagerDistrict Sales Manager
Employment Agency CounselorFinancial PlannerFranchise Specialist
Fund-raiserGovernment AdministratorGrant Writer
Import/Export ManagerInside SalespersonInsurance Agent
International MarketerInternet Marketing SpecialistInventory Control Specialist
LobbyistManagement TraineeMarket Representative
Market Research InterviewerMarketing Field CoordinatorMarketing Planner
Marketing ResearcherMedia Buyer/AnalystMerchandising Manager
Non-Profit Organization ManagerPackaging SpecialistProduct Analyst
Product ManagerPromotions DirectorProperty Manager
Public Relations ManagerResearch AnalystRetail Manager
Sales AgentSales ManagerSpecialty Advertising Distributor
Telecommunications DirectorTelemarketing RepresentativeTraffic Coordinator
Urban/Regional PlannerWholesale SalespersonTV Shopping Channel Coord.
Related Major Skills
Reading comprehensionCritical thinking
Analyze & interpret dataHire & supervise staff
Plan work tasksGood communication skills
Active listeningActive learning
Manage & direct people/programsSell products or services
Plan & administer budgetsLearning strategies
Writing clearlyMonitoring skills
Formulate program policiesResearch business problems
Prepare status reportsNegotiate staff policies/disput

For additional occupational information and resources, go to

Back to What Can I Do with a Major In...

Take the Next Step to Becoming a Wildcat.