A strong and consistent visual identity helps shape the way key others view CWU. Consistent and coordinated use of CWU's visual identity elements, regardless of the medium, is important for maintaining the university brand. We encourage all departments and university-sanctioned organizations to use Central's visual identity elements for formal and informal communications, advertising, and promotional purposes. A quick guide to our logo usage and graphic standards is available online. Please contact firstname.lastname@example.org for a downloadable logo.