Peter J. Boyle, PhD

Professor
Marketing
Department of Management

CWU Lynnwood 302T
509.963.3887

boylep@cwu.edu

• Nominated, Excellence in Teaching, College of Business, 2014, 2012, 2011

• Advertising Education Foundation Visiting Professor, Razorfish Digital Media, Seattle

• Current research interests:  Decision processes of consumers, entrepreneurs, and managers; information distortion; overconfidence; consumer knowledge and expertise

Selected publications:

• Boyle, P.J., Hanlon, D. & Russo, J.E. (2011). “The value of task conflict to group decisions,” Journal of Behavioral Decision Making, 21(3), 212–227.

• Boyle, P.J. & Lathrop, E.S. (2012). “The value of private label brands to U.S. consumers: An objective and subjective assessment,” Journal of Retailing and Consumer Services, 20 (1), 80–86.

• Boyle, P.J., Kim H. & Lathrop, E.S. (2018). “The Relationship Between Price and Quality in Durable Product Categories with Private Label Brands,” Journal of Product & Brand Management.