Skip to body

College of Business

Digital Marketing

• New Minor starting Fall 2020

• Business and non-Business Students
• Convenient hybrid and online classes (Ellensburg/Lynnwood/Des Moines/Online)
• Students can register for courses NOW!
Contact: cbadvising@cwu.edu

Want to find out more about the digital marketing minor? Click here to hear from the faculty teaching the course!

 

Why Choose Digital Marketing?

# 1 IN - DEMAND SKILL FOR HIGH  GROWTH JOBS

High Demand Jobs

  • Social media & content specialist
  • Search engine marketer
  • Digital marketing analyst
  • Digital marketing strategist
  • Green economy/healthcare
  • Entrepreneur

Cutting Edge Topics

  • Social, search, content
  • Digital analytics
  • Artificial intelligence in marketing
  • Design and digital marketing
  • Digital marketing strategy

Real-World Impact

  • Industry projects & cases
  • Industry certifications
  • Company visits
  • Guest speakers from industry

 

 

Students will take core marketing courses as well as electives in areas such as art, communications, computer science, film, and wine studies.

Required Courses

  • MKT 362 - Essentials of Marketing (5) (for business majors) or MKT 360 - Principle of Marketing (5) (for non-business majors)
  • MKT 376 - Foundations of Digital Marketing (5)
  • MKT 476 - Advanced Digital Marketing (5)

Elective Courses (10 credits)

  • ART 172 - Computer Fundamentals in Art and Design (3)
  • ART 274 - Beginning Typography (4)
  • COM 222 - Media Literacy in the Digital Age (5)
  • COM 303 - Online and Social Media Strategies (5)
  • COM 388 - Advertising Planning (4)
  • CS 109 - Quantitative Reasoning Using Python (4)
  • CS 351 - Web Development Technologies II (4)
  • CS 446 - User Interface Design and Development (4)
  • ECON 406 - Business Analytics (5)
  • ENTP 289 - Business Plan Development (3)
  • FILM 217 - Basic Editing: Final Cut Pro (1)
  • FILM 218 - Basic Editing: Premiere (1)
  • MKT 364 - Marketing Promotion Management (5)
  • MKT 490 - Marketing Internship (1-12)
  • MKT 493 - Marketing Boot Camp (1-6)
  • WINE 304 - Wine Marketing and Branding (4)
  • WINE 332 - Social Media Theory and Practice (4)
  • HTE 351 - Online and App Strategies for HTE (4)

 

        Take the Next Step to Becoming a Wildcat.

        Admissions@cwu.edu