Skip to body

College of Business

Give To CB

Contact Us

CAT Center 
Shaw-Smyser 413
(509) 963-2930
cb@cwu.edu 

Follow Us

 linked in

Digital Marketing

  • Business and non-Business Students
  • Convenient hybrid and online classes (Ellensburg/Lynnwood/Des Moines/Online)
  • Declare the minor on mycwu/student dashboard/records/
    • Code for the minor: DIMAMIN
  • Students can register for courses NOW!

Contact: cbadvising@cwu.edu

Want to find out more about the digital marketing minor? Click here to hear from the faculty teaching the course!

 

Why Choose Digital Marketing?

# 1 IN - DEMAND SKILL FOR HIGH  GROWTH JOBS

High Demand Jobs

  • Social media & content specialist
  • Search engine marketer
  • Digital marketing analyst
  • Digital marketing strategist
  • Green economy/healthcare
  • Entrepreneur

Cutting Edge Topics

  • Social, search, content
  • Digital analytics
  • Artificial intelligence in marketing
  • Design and digital marketing
  • Digital marketing strategy

Real-World Impact

  • Industry projects & cases
  • Industry certifications
  • Company visits
  • Guest speakers from industry

 

 

Digital Marketing Club

 

Students will take core marketing courses as well as electives in areas such as art, communications, computer science, film, and wine studies.

Required Courses

  • MKT 362 - Essentials of Marketing (5) (for business majors) or MKT 360 - Principle of Marketing (5) (for non-business majors)
  • MKT 376 - Foundations of Digital Marketing (5)
  • MKT 476 - Advanced Digital Marketing (5)

Elective Courses (10 credits)

  • ART 172 - Computer Fundamentals in Art and Design (3)
  • ART 274 - Beginning Typography (4)
  • COM 222 - Media Literacy in the Digital Age (5)
  • COM 303 - Online and Social Media Strategies (5)
  • COM 388 - Advertising Planning (4)
  • CS 109 - Quantitative Reasoning Using Python (4)
  • CS 351 - Web Development Technologies II (4)
  • CS 446 - User Interface Design and Development (4)
  • ECON 406 - Business Analytics (5)
  • ENTP 289 - Business Plan Development (3)
  • FILM 217 - Basic Editing: Final Cut Pro (1)
  • FILM 218 - Basic Editing: Premiere (1)
  • MKT 364 - Marketing Promotion Management (5)
  • MKT 490 - Marketing Internship (1-12)
  • MKT 493 - Marketing Boot Camp (1-6)
  • WINE 304 - Wine Marketing and Branding (4)
  • WINE 332 - Social Media Theory and Practice (4)
  • HTE 351 - Online and App Strategies for HTE (4)

 

        Take the Next Step to Becoming a Wildcat.

        Admissions@cwu.edu