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College of Business

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Mission & Values

What CB Represents

CWU College of Business Mission

We create a positive, enduring impact on business and society by serving our diverse communities through collaborative education, contemporary research, and engaging partnerships.


CWU's College of Business will be recognized as a premier learning community creating an environment in which students, faculty and staff reach their full potential.


  • We create value by graduating students who possess foundation knowledge in accounting, economics, finance, information systems, international issues, legal and social environment, management, marketing, and quantitative business analysis.
  • We create value by graduating students who possess appropriate skills in the following areas: written communication, oral communication, teamwork, critical thinking and ethics.
  • We create value by graduating students who are satisfied with their educational experience.


  • We create opportunity by providing accessibility to students in Washington state through programs and courses delivered at the Ellensburg campus and at well-established University Centers co-located on dynamic community college campuses.
  • We create opportunity for a diverse student population.
  • We create opportunity by providing an affordable business education.

Quality in Education

  • We provide quality in undergraduate education through quality teaching.
  • We provide quality in undergraduate education by delivering courses with an appropriate mix of academically/professionally-qualified faculty and participating/supporting faculty.
  • We provide quality in undergraduate education through our faculty who research primarily in the area of contributions to practice, and learning and pedagogical research, and secondarily in discipline-based research.
  • We provide quality in undergraduate education through excellent physical facilities, distance education facilities, and library data-base resources.
  • We provide quality in undergraduate education through our linkages with the College of Business Advisory Board, alumni, employers and other professionals in business education, as well as through professional service.

Our Shared Values

The faculty and staff of the CB share a set of core beliefs and commitments.

We believe in:

  • student success
  • lifelong learning
  • integrity and ethical behavior
  • excellence

We commit ourselves to:

  • prepare students for the future
  • impart knowledge on which students can build
  • treat everyone with respect and fairness
  • exemplify our values by serving as teachers and role models
  • maintain currency in our academic disciplines and professional fields
  • engage in scholarly activities that contribute to the body of knowledge in our disciplines

Statement of Conduct

The College of Business is a learning community committed to a set of core values based on integrity, respect and responsibility that guide our interactions.

Integrity: the quality of possessing and steadfastly adhering to high moral principles or professional standards. Members of our community are expected to act with integrity and honesty. These qualities are essential in providing a basis for trust, and are at the foundation of what molds the character of business professionals.
Respect: to show consideration or thoughtfulness in relation to others
Our community respects the right of all people to express their ideas, beliefs, and opinions. Our relationships are based on mutual respect for one another, and differences of opinion are discussed openly and civilly. These discussions will focus on the issues, rather than attacking either party, and are presented in a courteous manner. We are sensitive to the impacts of both our words and actions on others.
Responsibility: the state, fact, or position of being accountable and responsible
We accept responsibility for our actions and the consequences resulting from them. We understand and expect those around us to hold us accountable for our dealings and behavior. We deliver on the commitments and promises we make to others.

Code of Honor

As College of Business students we pledge to uphold these standards of professionalism and conduct ourselves in accordance with them. We will not lie, cheat, or steal, and will not tolerate those who do. Our behavior defines who we are and what we will become.


The Association to Advance Collegiate Schools of Business (AACSB) provides an rigorous accreditation program that requires colleges to attain higher quality teaching, research, and service. 

In contrast to unaccredited program, a College of Business that has AACSB accreditation must have academically qualified instructors who demonstrate they are current in their profession through ongoing academic and professional activities.

As noted on the AACSB website:

    "Accreditation is a voluntary, non-governmental process that includes an external review of a school’s ability to provide quality programs. It is helpful in many aspects, from ensuring that students are learning relevant material to allowing a school access to funding. Accreditation reviews include self-evaluations, peer-reviews, committee-reviews, and the development of in-depth strategic plans. They also include reviews of a school’s mission, faculty qualifications, and curricula."

The CWU College of Business is an AACSB accredited program, and students will benefit from the effects of this accreditation status through the quality of the education they receive as students and through the ongoing value of a CWU Business degree throughout their career.

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