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Typeface

The preferred typeface for CWU print, electronic communications, and marketing materials is the Frutiger family of fonts. When Frutiger is not available, Arial is an acceptable alternate and is readily available on most computers. You can use other fonts in your print materials. Just remember that the goal is to select fonts that are easy to read and appropriate for your communications.

Fonts are protected under intellectual property law and are subject to the same legal usage restrictions as other software. It is illegal to share or copy fonts beyond what your license agreement allows. If you would like to obtain licensed copies of this or other fonts, you may purchase them for your office in the same manner as software. A typical license covers five workstations. Please review the license details for each font you purchase. If you have questions about font sources, contact the Department of Public Affairs.


Typography Tips

Below are a few basic tips for setting bodies of text so they are attractive, comfortable to read, and consistent. For additional recommendations contact Public Affairs.

Align Left
Aligning left is advised in most cases so the straight edge of the text is to the left. Avoid justifying text. Justified text can be difficult to read and unattractive if not done precisely.

Line Length
Text is read most comfortably when set in a line length of 40 to 65 characters. Avoid line lengths less than 30 charters, and those greater than 70 characters.

Leading
Leading is the space between lines of text. When setting leading for body text, ensure the leading size is larger than the type size.

Hierarchy
Express hierarchy in your text through weight and size changes.

Hyphenation
Avoid using auto hyphenation, which can result in excessive or poor hyphenation. Instead hyphenate words manually only as needed to create attractive, easy-to-read text.