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College of Arts and Humanitites Faculty Feature

Joe Tradii

By: Simone Tuilaepa

June 10, 2019

Professor Joe Tradii is in his first year of lecturing at CWU. He most recently served as the director of marketing for Frontier Communications, which he jokingly describes as “the biggest telecom no one has ever heard of,’ but would find time to teach occasionally at Seattle University. At Frontier Communications, Tradii was in charge of the west division of the Northeast-based corporation. Spending the last several decades of his career in the private sector, Tradii started off as an advertising copywriter, which quickly took off into a career of working with several major companies including Verizon Wireless and Microsoft. He received his Masters Degree from UC Irvine with a focus in marketing, but now specializes his lectures on public relations and advertising.

When asked what he loves the most about the Communications Department, Professor Tradii did not hesitate to highlight the bright students that he works with. The students reinforce his reasoning for deciding to make a career switch into teaching, saying that he wanted to give back and make a difference in a more concrete and personal way; teaching full time felt like the right call in accomplishing this goal. At the end of his first quarter on campus, Tradii taught a final lecture revolved around general life lessons that was well received by his students, which again reiterated the impact he could make through teaching.

In the classroom, Tradii likes to keep his classes interactive and socratic. Although he lectures, he prefers to relate the content back to personal, real world situations for the students so that they are better prepared beyond the university. Tradii instructs several writing-based classes, and stresses the value of good writing. “You learn to write by reading good writing, and then by writing yourself, and then rewriting,” which is a process that he helps his pupils perfect. Tradii particularly enjoys the one on one component of teaching students how to write well.

Even in his short time at Central, his best experience in teaching has been hearing back from students after each quarter. Students have thanked him for the valuable information and lessons he shares. In his free time, Professor Tradii enjoys reading, watching cheesy sci fi movies, and is an avid hiker. He is also a writer having recently published a book titled From Ameche to Zozzled: A Glossary of Hard-Boiled Slang of the 1920s through the 1940s. The next book he is working on is The Ten Advertisements that Changed How People Interacted with the World. We are lucky to have Professor Tradii as a new addition to the college.

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