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Apparel, Textiles, and Merchandising

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Fashion Marketing Specialization, Bachelor of Science

The Fashion Marketing specialization prepares students for careers in the global field of fashion, and marketing the diverse array of products and services it provides. Students explore creative, technological, and promotional strategies; product and consumer behavior; e-commerce and retail; influencer marketing; textiles, merchandising and visual communication; industry technology; and the role of marketing within the fashion system.

Graduates of the program are creative and business professionals working in social media management, editorial communications, fashion marketing, fashion promotions, photo styling, and fashion journalism.


Upon successful completion of this degree, students will be able to:

  • Synthesize the contexts, structures, and environments within which fashion operates, including contemporary, historical, theoretical, social, cultural, and environmental perspectives
  • Relate the importance of consumer behavior to fashion brands and retailers
  • Analyze contemporary issues surrounding fashion within the industry itself, and within its wider contexts
  • Evaluate the use of social media and social networking in the fashion industry
  • Examine and develop branding and marketing strategies for use in the fashion industry
  • Communicate professionally in presenting research, ideas, and design work in visual, oral, and written forms, using relevant technology
  • Assemble a professional portfolio to show prospective employers


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