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NASPA Western Regional Conference
Portland, OR / November 3-6, 2010

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Conference Speakers

Keynote Speaker: Pamela Cox-Otto, Ph.D.
Thursday, 11/4/2010 at 5:00pm
Larry Roper
Highly skilled, a brilliant strategist, and with a wild sense of humor, Pamela Cox-Otto, Ph.D., brings a wealth of experience to meeting the marketing needs of community colleges and universities. Pam has created statewide image and recruitment programs, implemented government relation efforts, and recreated the brand of educational institutions coast-to-coast. She has written the book on best web practices for colleges, and college branding (LRP, Publishers). She’s a frequent national keynote speaker, blending the latest in research with a deep understanding of education.

Pam’s current expertise in research, planning, and communications began simply, as a television news reporter in the tiny California town of Eureka, back in 1974. From there her experience as a reporter developed through covering Salinas/Monterey, the State capitol (Sacramento), and ended as a reporter in the San Francisco television market.

“Whether I’m teaching classes, making a presentation to college presidents, or developing a marketing plan, the emphasis remains that I’m finding out what people need to know, and developing the models to enable problem solving and communications,” said Pam.

She maintains a busy schedule, including teaching in the MBA Program at Viterbo University in Wisconsin, raising a family, and writing. Pam’s most recent presentation was as keynote speaker on Generational Management, before the Orange County Community Colleges; and, she presented a paper on “A Statewide Advocacy Plan That Worked” before the American Association of Community Colleges. Her most recent book is “Branding for Two-Year Colleges”, In Press, LRP Publications. Pam’s doctoral work included original research in web-based persuasion, interactivity and web-audience analysis, focused on community colleges.

Her all-time favorite speaker’s review came from a college president at an AACC presentation. “If Robin Williams were a woman, he would be Pam.”
Featured Speaker: Larry Roper
Friday, 11/5/2010 at 9:00 am
Friday, 11/5/2010 at 10:30 am
Larry Roper
Larry D. Roper is Vice Provost for Student Affairs and Professor of Ethnic Studies at Oregon State University, a position he has held since 1995. From May 2007 to September 2008 he has served as Interim Dean of the College of Liberal Arts.

He has an undergraduate degree from Heidelberg College, Masters from Bowling Green State University, and Ph.D. from the University of Maryland. He has held numerous positions in student affairs, including Director of Housing; Associate Dean of Students; Coordinator of Multicultural Affairs; and Vice President for Student Affairs/Dean of Students. Larry currently teaches courses in Speech Communications, College Student Services Administration, Ethnic Studies, and the Doctoral Program in Community College Leadership. From 1999-2005 he served as the principle investigator and Project Director for a Kellogg Foundation grant for the Leadership for Institutional Change in Higher Education Initiative.

He currently serves on the NASPA Board of Directors and editorial section editor for the Journal of College and Character. Previously he served a 4-year term as Editor of the NASPA Journal and on several conference planning committees. Larry served as Program Chair of the 1997 joint ACPA/NASPA convention and Major Speakers chair for the 2007 joint meeting of ACPA and NASPA. He served as a Senior Scholar with the American College Personnel Association and now carries the designation of Senior Scholar Diplomate. He also served terms as a member of the Board of Directors of the National Association of State Universities and Land Grant Colleges and six years as a Commissioner with the Northwest Commission on Colleges and Universities.

Commitment to community service has been shown through participation on Boards of Directors of such groups as the Community Alliance for Diversity, Aesthetic Education Institute; Center for Youth Services; Montgomery Neighborhood Center in Rochester, NY; Community Outreach, Inc. of Corvallis, OR; the Corvallis Chamber of Commerce; Community Alliance for Diversity, OSU Federal Credit Union; and United Way of Benton County, Oregon. Among community leadership experiences are Leadership Rochester, Safe School Climate Task Force, Mentoring Roundtable, Community-wide Initiative to Reduce Racial Polarization, City at Peace, Community Mobilization Against Violence, Community Advisory Board of WXXI (PBS affiliate), and numerous youth mentoring and volunteer activities. Larry served as President of the United Way of Benton County, Oregon, as well as Campaign Chair for their annual fund drive.

During his time at Oregon State University Larry has chaired 16 successful doctoral defenses and served on 30 other completed Doctoral and Masters committees. Larry has more than 30 publications in the form of book chapters, journal articles, magazine articles, book reviews and monographs. He is co-editor of the book, Teaching For Change: The Difference, Power and Discrimination Model (2007).

Closing Speaker: Robin Morris Collin
Saturday, 11/6/2010 at 10:30 am
Robin Morris Collin
Robin Morris Collin is a Professor of Law at Willamette University College of Law. Her latest publication, coauthored with Robert W. Collin, is a three volume Encyclopedia of Sustainability: Environment and Ecology, Business and Economics, Equity and Fairness (forthcoming fall, 2009). She is the first US law professor to teach Sustainability in a US law school. She has been awarded the David Brower Lifetime Achievement Award from the Public Interest Environmental Law Conference as well as the Campus Compact Faculty Award for Civic Engagement in Sustainability.

Morris Collin also served as the founding Chair of the legislatively created Oregon Environmental Justice Taskforce, a founding board member of the Environmental Justice Action Group of Portland, Lawyers for a Sustainable Future. She co-founded the Conference Against Environmental Racism (CAER), and the Sustainable Business Symposium. She is a popular lecturer widely sought by audiences from high school to post graduate and continuing legal education.

Registration Information
Early Bird Fee
NASPA Member $250
Non-Member $325
Student Fee $150

Registration deadline - 10/8/2010

Regular Deadline
NASPA Member $300
Non-Member $375
Student Fee $200

Registration deadline - 10/22/2010
Late Registration
NASPA Member $350
Non-Member $425
Student Fee $250

From 10/23/10 - day of conference

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The 2010 NASPA Western Regional Conference website is hosted by Central Washington University.