HED 440-01
Social Marketing of HED Programs
Winter 2008
Social Marketing ppt presentation.
Instructor: Dr. Melody Madlem
Office: 137 PE Building
Phone: 963-1971
Office Hours: MTW 9:00-11:00, T 2:00-3:00, or by appointment as needed.
Required Textbooks:
Weinreich, N. (1999). Hands-On Social
Marketing: A Step-By-Step Guide, Sage:
Additional Sources Supplied by Instructor:
Keyser, B. K.,
Morrow, M. J., Doyle, K., Ogletree, R. & Parsons, N. P. (1997). Practicing the application of health
education skills and competencies.
Websites:
University of Kansas Work Group on Health Promotion& Community Development. (1997). The Community Tool Box. [On-line]. Available: http://ctb./lsi.ukans.edu/
(This website is EXCELLENT! It has wonderful materials to help with the written assignments and to add depth to your text readings. If you do not use it, you will miss out on a lot neat stuff.)
Purpose of the
Course
This course is specifically designed for the senior/graduate level student in health education, who is planning a career in health promotion, wellness, or health education and will be taught at an advanced level. It is designed to introduce the student health education major to the practical aspects of marketing health promotion programs in communities, corporations, hospitals, public schools, colleges and universities, and other business areas. Students will have a hands-on experience focused on the development of skill in the 7 areas of competency for health educators.
Objectives of the
Course
The student who successfully completes the requirements for this course will be able to:
*...demonstrate an understanding of the components of and the steps involved in an effective process of health education planning.
*...demonstrate an understanding of the process for implementation of a health education plan.
*...understand the differences between process, impact and outcome evaluation and the methodology utilized for each type of evaluation.
*...demonstrate an understanding of the role of the health educator as a facilitator in program planning.
*...demonstrate an understanding of the role of health educators in coordinating community resources in program planning.
*...articulate strategies used in managing potential conflict situations in planning settings.
*...demonstrate an awareness of the skills necessary for effectively communicating health needs to a constituency.
*…demonstrate an ability to determine reading levels of various health education materials.
*…demonstrate an understanding of the role of media in social planning.
*…prepare a wide variety of media-specific tools for program implementation.
*…utilize a wide variety of information-gathering tools for program implementation.
*…evaluate health education materials for producer, purchasers, products, price, promotion, place, and probing.
*…realize the process involved with health promotion planning and implementation.
*…utilize electronic sources of data acquisition and production.
Course
Requirements
Complete the examination requirement. (100 points)
Complete the portfolio of works for marketing. (200 points)
Complete the final presentation. (100 points)
All materials must be turned in on time. On time means either before or during the class period stated as the due date. Students will receive zero credit for works turned in late.
Course Evaluation
Term Project: 300
pts. Total
Class members will work together in groups of 3-5 and will develop a proposal for the adoption of a health promotion program in a health setting. This will be an actual service-learning experience, and will reflect working within the CWU Wellness Community. Work on these projects should begin immediately and should be ongoing throughout the quarter. The proposals will be typed and professionally developed. The proposal will include the following:
A discussion of the social marketing “8 ‘Ps’”—brief description of these as they relate to your chosen curricula.
A description of the information-gathering strategies you would utilize in gaining support for this curriculum in the community—utilize focus group, public forum, or nominal group format; prepare an outline of who (list desired participants by title), what, when, where, why, and how (prepare the agenda for the evening);
A comprehensive listing of the media outlets in the area including name and phone umber of the responsible party for radio, television, and print media.
Copies of all promotion materials generated in the marketing of your curriculum.
Copies of any supporting documentation utilized in the promotion of your curriculum.
Materials will be turned in weekly throughout the quarter for grading. Students will present their final portfolio in a professional presentation format.
Exam : 100 pts.
One exam will be given at the end of the semester. Students will be held accountable for all materials utilized and/or discussed during the semester for this exam. The format of the exam is application based. As such, it will be take-home.
The class will meet during the final exam scheduled time to review their responses on the exam.
Grading:
Your grade will be determined by the total number ofpoints you accumulate during the quarter. The following scale is utilized:
A 95-100 percent of total points possible
A- 90-94 percent of total points possible
B+ 87-89 percent of total points possible
B 84-86 percent of total points possible
B- 80-83 percent of total points possible
C+ 77-79 percent of total points possible
C 74-76 percent of total points possible
C- 70-73 percent of total points possible
D+ 67-69 percent of total points possible
D 64-66 percent of total points possible
D- 60-63 percent of total points possible
F 59- percent of total points possible
Attendance:
Please note the attendance policy. It has a direct effect on your grade in this class. Attendance is mandatory. Role will be checked each day. It is your responsibility to check with the instructor periodically and monitor your attendance. In addition, it is an expectation of this instructor that you not only attend class but that you are on time to class and that you are prepared for the discussion of the day. You are expected to contribute to the overall effectiveness of this class by sharing your thoughts, ideas, beliefs, questions, etc. Ways in which you might accomplish this task are to complete whatever reading assignment has been scheduled for the day and formulate questions, thoughts, etc. and to spend some time reflecting on the discussion of the previous class and your class notes, and to refresh your memory about the previous class.
This class will be managed in a professional and ethical manner following the code of conduct for professionals in health education. You will be treated with respect and dignity in all situations and discussions. Your ideas and opinions are important, and you are encouraged to voice them. You are responsible for your conduct, and it is expected that you will treat others and the opinions of others with the same respect and dignity that is given to you. In addition the CWU Student Judicial Code will be applied to this course. CWU Student Rights and Responsibilities Policy will be followed with all assignments, reports, and exams for which you are responsible. Any violations of this Policy will be subject to a hearing of board of Academic Appeals and their subsequent dispensation of the violation.