Introduction

Organizations, whether they are industrial, governmental, educational, or public service, require individuals who communicate with the public. Accurate information on internal operations as they affect the public, as well as policies and decisions of the organization, must be communicated by representatives of the organization. Such persons must be able to speak to groups persuasively, be familiar with all aspects of interviewing and discussion, be responsible for monitoring public attitudes and concerns, and be capable of creating various types of publicity and promotional materials. PR work can also relate to in-house publication and other tasks which foster better internal communication among members of an organization.