Randy Baseler was named vice president of Marketing for Boeing Commercial
Airplanes in November 1998. As a member of Commercial Airplanes' Marketing
and Business Strategy leadership team, Baseler is responsible for marketing
the business segment's entire family of airplane products and services.
This involves a wide range of activities such as understanding market
requirements, guiding Commercial Airplanes' planning and product development,
and supporting market-positioning and sales activities.
Prior to this position, Baseler was director of Marketing for the Airline
Profitability Analysis organization, to which he was named in October
1994.
Before leading that analysis organization, Baseler was senior manager
for the Renton Division Marketing Management organization, which was
responsible for marketing the 737 and 757 airplane models. During his
five-year tenure, customer requirements for the newest series of 737s--the
Next-Generation 737--were developed, and the program was launched.
Baseler began his Boeing career in May 1974 as an analyst in the Cargo
Market Development organization within Boeing Commercial Airplanes'
Sales & Marketing organization. From 1976 to 1982, he progressed
through a number of key analytical positions and participated in numerous
sales campaigns, presenting fleet plans and financial feasibility studies
to top airline management.
In 1982, Baseler was promoted to manage the Cargo Market Development
organization, a position he held until becoming the Product Strategy
manager for the 747 and 767 airplane programs in 1985. While in Product
Strategy, he helped develop the market requirements and product strategy
for the 767X, which later became the Boeing 777.
Throughout his career at Boeing, Baseler has had extensive involvement
with airline customers and industry leaders in both selling and developing
Boeing products. His experience includes more than 18 months in European
Sales.
Baseler earned his bachelor's degree in business from Central Washington
State College. He received a master's degree in business administration,
specializing in finance, from Washington State University.
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