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CWU College of Business Transfer Map

Business Administration, Bachelor of Science (BS) Marketing Management


Office of the Registrar
Bouillon Hall 140
Phone: (509) 963-3001
Fax: (509) 963-1230
reg@cwu.edu

Program Description

Marketing is a fast-paced field of study that offers the opportunity to work in many different industries. Marketing is often described as the “face” of a firm, but in reality, marketing goes much deeper. It is the core of any organization that is able to successfully interact with entities outside the organization. The Business Administration: Marketing Management provides the background for careers in sales, advertising, marketing management, research, analysis, and retail management. Marketing topics include researching and analyzing consumers, market demand, pricing, product distribution, and development, and communication in order to develop marketing strategies and policies.

Likely Career Paths

Product Management, Brand Management, Marketing Strategy Management, Advertising Management, Data Collection, Survey Research, Data Analysis, Evaluation Design, Digital Marketing


Key Considerations


Course Planning

1st and 2nd Year Courses or Areas of Study
CWU Course # CWU Course Name Transfer Course #
ACCT 251 Financial Accounting ACCT& 201 and ACCT& 202
ACCT 252 Managerial Accounting ACCT& 203
ECON 201 Principles of Economics - Micro ECON& 201
ECON 202 Principles of Economics- Macro ECON& 202
BUS 241 Legal Environment of Business BUS& 201
BUS 221 Intro Business Statistics *MATH& 146
MATH 153 Pre-Calculus I MATH& 141
ECON 130 or other approved math Foundations of Business Analytics MATH& 148

Advising Notes

  • We recommend students pursue and earn an Associates of Business-DTA/MRP. 
  • Students need to earn a 1.7 minimum grade for ACCT&201, 202, 203, ECON& 201, 202, BUS& 201, MATH& 146, MATH& 141, and MATH& 148. 
  • Any Washington state DTA (Direct Transfer Agreement) degree will satisfy all general education requirements. 
  • Major requirements may change over time; students will be expected to meet the catalog requirements in place at the time they are admitted to the major. Current catalog: https://catalog.acalog.cwu.edu/

Other Resources

Admissions: 509-963-1211 | admissions@cwu.edu | cwu.edu/admissions

Financial Aid: 509-963-1611 | FinancialAid@cwu.edu | cwu.edu/financial-aid

Transfer Center: 509-963-1390 | transfer@cwu.edu | cwu.edu/transfer

Veterans: 509-963-3028 | VA@cwu.edu | cwu.edu/veterans

International: +1-509-963-3612 | intladm@cwu.edu | cwu.edu/programs/international-student-admissions