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Public Affairs

CWU Brand Standards

Welcome to Public Affairs

The Department of Public Affairs shares the stories of the remarkable people, programs, and accomplishments at Central Washington University.

Our creative team helps staff, students, and faculty share their successes, opportunities, and discoveries to key audiences.

Using market research and incorporating best industry practices, we set the standards for communication on behalf of the university. Our goal is to ensure the highest standards of quality and effectiveness in communicating across all platforms: web-based, broadcast media, video, social media, print, and more.

Please call us at 509-963-1221 to find out how we can help you tell your story.


Our Team Leaders


Kremiere Jackson
Vice President of Public Affairs

Our goal at Public Affairs is to help you think strategically to plan, develop, and implement the best public outreach and marketing approach that can provide the best return for your investment and effort.

Content Development/Media Relations/Video/Radio



Dawn Alford
Director of Strategic Communications & Digital Media

This unit shares the university’s stories with the world. We create strategic integrated communication plans and execute them using a wide range of traditional and emerging communication channels. We share university accomplishments and publicize significant stories using the right mix of print, social media, video, radio, photography, and web. Before you contact the media or respond to media inquiries, please contact Public Affairs so we can provide you the background on issues at hand, provide current CWU data, and get you the support you need.



Teri Olin
Senior Marketing Manager (Colleges)

Public Affairs’ marketing efforts achieve results by delivering engaging marketing communications to targeted audiences. We look forward to creating a strategic marketing plan that works for your college. Please schedule an appointment so we can discuss your needs.

Design/Brand Management



Barb Arnott
Project Manager

Public Affairs defines the visual identity standards for the university: colors, logos, and more. Our staff can also help you design the right look and design for any medium. Our award-winning team of graphic artists, designers, and photographers can shape an image that is just right for your agency, event, promotion, or program. Please schedule an appointment to review your needs.

Web Services


Marty Romero
Director, Web Services

Public Affairs sets the web design standards for the university's website. CWU's Drupal content management system can accommodate virtually any need and is easy for users to maintain content. Please schedule an appointment to review your website requirements and develop a solution for your needs.

Executive Events



Lauren Zeutenhorst
Director of Executive Events

Public Affairs guides the planning for the university's most important events, including commencement, new student convocation, faculty promotion and tenure receptions, and other special events within the Divisions of Academic and Student Life, Business and Financial Affairs, and the Office of the President.

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