August 24, 2012
ELLENSBURG, Wash. -- International Wine Woman Amy Mumma has once again been chosen to be the Chief Judge for the International Beverage Exposition and Competition (IBEC) in Shenzhen, China, August 29-31. Mumma, Central Washington University's Director of the Institute of Wine, Beverages, and Gastronomy, is the only woman in the world chosen to judge at the event. One of the largest conventions of its kind in Asia, the IBEC attracted more than 12,000 buyers and 450 exhibitors last year.
“China is a growing market for wine and going there is integral to Central’s goal of internationalizing our curriculum and bringing international students to CWU,” said Mumma.
Mumma will have students in CWU’s World Wine Program accompanying her. Lauren Hayes, from Vancouver, will serve as Mumma’s assistant at the competition. Hayes has already completed the Wine Professional Certificate, Bachelor of Science in Global Wine Studies, and the Sommelier Certificate program at Central. Yu Cai, who is interning in Shanghai, China, and is currently pursuing his bachelor’s degree in Global Wine Studies, will join Mumma and Hayes at the exposition.
Mumma holds an MBA in Wine from the University of Bordeaux Business School, the Advanced Certificate of Wine and Spirits from the Wine and Spirit Education Trust in London and a Diploma of Tasting from the Université de Bourgogne in Dijon, France.
Mumma is also recognized globally for her knowledge of wines. In 2005, she was the first to be named Professional Wine Woman, the top award of the International Wine Women Awards in Paris, France. In 2008, she was named Western Innovator by the Capital Press and she was recognized in the Congressional Record by US Congressman Doc Hastings for her contributions to the wine industry.
In 2010, she was selected as one of the top four wine professionals in the world to tour and evaluate wines and the wine business of the Lombardy region in Italy. Earlier this month, she was the guest of Wines of Germany, where she observed the wine business in southern Germany.
As an international wine judge, writer and teacher, she has developed consumer and trade courses about the wine industry that have reached thousands of people around the world.
Mumma was also requested to choose other international IBEC judges. Among those she selected were Giacomo DeToma, a master winemaker and President of the Italian Consortium of Moscato di Scanzo; Christopher Chan, Sommelier at the Rainier Club in Seattle; and Don Wood, owner and winemaker of Icicle Ridge Winery.
The IBEC event will be covered by China’s local, regional, and national media. In addition, the wine competition will be streamed live in the giant Shenzhen transportation system. For more information about the IBEC, visit www.ib-ec.com.
Media Contact: Valerie Chapman-Stockwell, CWU Public Affairs, 509-963-1518, firstname.lastname@example.org
Follow Lauren Hayes’ experiences at the IBEC on her Twitter account: @Laurenlikesvino