Accreditation

The mission of Central Washington University is to prepare students for enlightened, responsible, and productive lives; to produce research, scholarship, and creative expression in the public interest; and to serve as a resource to the region and the state through effective stewardship of university resources.

NWCCU Reaffirmation of Accreditation - Strategic Enrollment Management

  • Organizational Chart

A Northwest Commission on Colleges and Universities (NWCCU) peer review committee is coming to Ellensburg October 22-24, 2018 to evaluate the extent of CWU’s mission fulfillment across five core themes based on the NWCCU Eligibility Requirements and Standards for Accreditation. The participation of Strategic Enrollment Management (SEM) staff members is vital to this process.

Evaluators will likely be particularly interested in your perspectives on CWU’s mission, core themes, challenges and adaptability, sustainability (both financially and in terms of the quality and competitiveness of academic offerings and student services), and interactions between/among staff, students, faculty, and administrators. Below you will find a series of questions we expect the NWCCU evaluators to ask about SEM and your specific unit within the division.

  1. What are the primary, most important, changes you have implemented to improve your unit?
    • What data or information did you use to determine these specific changes were necessary?
    • What data or information did you (or will you) use to evaluate the impact and effectiveness of these changes?
    • To date, how effective have these changes been? What is working well – and what is not?
    • How did these changes support the CWU mission and core themes?
    • How did these changes support the SEM mission?
  2. What are some examples of the division’s and your unit’s strategic planning and implementation?
  3. What is the primary mission of the institution? Who are the students CWU serves?
  4. How does the division and your unit support the institution’s mission? How do your strategic goals and initiatives promote the institution’s mission?
  5. What are the institution’s core themes?
  6. How does the division and your unit support the institution’s core themes? How do your strategic goals and initiatives promote the institution’s core themes?
  7. To what extent is the institution fulfilling its mission and core themes?
    • Where and in what ways is the institution meeting or exceeding the expectations it set for itself?
    • Where and in what ways is the institution falling short?
    • How is the institution addressing those shortcomings?
  8. To what extent are the division and your unit fulfilling the CWU mission and core themes?
    • Where and in what ways is your division/unit exceeding the expectations you have set?
    • Where and in what ways is your division/unit falling short?
    • What are you doing to address those shortcomings?
  9. Since the last NWCCU site visit, in what ways have the institution, the division, and your unit had to adapt to changing circumstances – in terms of both external and internal factors?
    • How well have the institution and your division/unit adapted to change?
    • Thinking about the future, how well-equipped are the institution and your division/unit to adapt to change?
  10. What are the primary challenges the institution, the division, and your unit have had to overcome since the last NWCCU site visit (Fall 2009) or since the NWCCU Mid-Cycle Evaluation visit (Fall 2014)?
    • What are the primary challenges the institution and your division/unit currently face?
    • What challenges are on the horizon?
    • How do you see the institution and your division/unit addressing and overcoming those challenges?
  11. The evaluators are very likely to ask SEM staff members about Core Theme Five: Resource Development and Stewardship Objectives 5.2 – and the related outcomes shown below
    • Objective 5.2: Develop and implement enrollment management strategies that maximize revenue.
      • Outcome 5.2.1: Create, implement, and evaluate the strategic enrollment management plan.
      • Outcome 5.2.2: Create communication and marketing plans that generate increased student enrollment in targeted academic programs
      • Outcome 5.2.3: Develop a plan and launch initiatives to increase student persistence.
  12. The evaluators will also likely ask questions about Standard Two: Resources and Capacity that fall under SEM. Specifically, they will ask whether CWU has the following and when these items were last reviewed/updated. Responsibility for these items is shared among SEM and other units – e.g., the Registrar, the School of Graduate Studies and Research, and college, departmental, and Student Success staff advising.
Admission and placement policies/procedures. Policies/procedures related to continuation and termination from educational programs including appeal process and readmission policies/procedures
Transfer of credit acceptance policies/procedures
Graduate admission, retention, and transfer of credit policies/procedures
Policies/procedures for recruiting, admitting and advising students