Skip to body


College of Business

Marketing Specialization

Marketing In Action

Marketing is often described as the “face” of a firm, but in reality Marketing goes much deeper. It is the core of any organization which successfully interacts with those outside the organization. Marketing serves as the coordinating function across all parts of a company to ensure that the firm’s customers are satisfied and its goals are achieved..

Why Consider a Career In Marketing?

Marketing is a fast-­-paced, exciting field of study that offers the opportunity to work in many different industries. Marketing also opens many doors to enter a firm–in product management, in sales, in service, in customer relations, in advertising, and so on. In CWU’s AACSB-­-accredited College of Business you’ll learn about all of these topics from highly qualified, award-­-winning faculty members who are dedicated teachers and well-­-published researchers with hands-­-on work experience. 

Sample Marketing Careers

  • Customer Relations Management
  • Sales and Advertising
  • Marketing Research

Marketing Specialization Resources:

View our Advising Sheet or discover more about our student clubsfaculty, courses and scholarships.

Where to Study Marketing?

We have 3 great campuses conveniently located near you offering Marketing at.

What do I do Next?

Information for New, Transfer, or pre-major CWU students
Information for Current CB Majors

Take the Next Step to Becoming a Wildcat.