Skip to body

KCWU TV

Channel 15 Operations

Central Washington University Public-Access Television Channel Fifteen Operating Guidelines and Policies (Draft 02/07/06)

Mission
To provide high quality, non-commercial educational opportunities for students and informational television programming in support of the goals of Central Washington University.

Vision and Goals
Central Washington Television will pursue excellence in producing high quality programming to enrich the lives of our viewing audience.   The goals of university public-access channel programming are to:

  • Serve as an educational tool to promote the vision of Central Washington University
  • Air special events and campus presentations as a public service to the region
  • Produce high-quality programming suitable for airing nationally and in regional markets
  • Provide a high-quality professional development environment in support of students who are considering a career in television and video production.
  • Offer opportunities for students to engage in channel operations and to participate in all aspects of work associated with creative programming.

Operating Procedures and Program Guidelines

Station operation

  • Staffing – Public-access channel staff members consist of the Station Manager/Electronic Media Producer II, Studio Engineer, Electronic Media Producer I and Program Scheduler.
    • The station manager/video producer II has responsibility for the day-to-day management of the university public-access channels, assigning and producing video projects for airing.
    • The studio engineer maintains the entire array of studio, control room and channel scheduling equipment and software, checks out equipment as required for productions and assists with training.
    • The Video Producer I has responsibility for creating channel content, including: setup and tape campus events, guest speakers and faculty presentations and other activities as assigned by the station manager.
    • The program scheduler has responsibility for maintaining the viewing schedule, the channel template and the daily information crawl.
    • Student and temporary operators will be hired by the station manager as required to meet production commitments.
  • Maintenance – All maintenance and repairs are performed by MTIS Media Engineers.

Equipment and facilities

  • Equipment – Three medium-duty cameras and editing software are available for production work through a checkout system.
  • Facilities and equipment shall be available to faculty and students under the supervision of MTIS staff.
  • The television studio is available for inside productions and its use is governed by studio policies (see attached studio policy draft).
  • Distance education classrooms and other campus facilities designed to permit television production are under the control of operations and video productions within MTIS.
  • Scheduling of studio time is under the supervision of the MTIS Program Coordinator.

Volunteers, internships and paid staff

  • Certified volunteers will be called upon to serve as members of a production crew for studio and field productions.
  • Internships of one quarter or more will be available to students majoring in communications and allied departments.
  • MTIS will have responsibility for engineering and technical support for production activities that make use of volunteers and/or interns.

Channel governance/operational responsibility

  • Channel 15 operations reports to the university President through the Director of MTIS.
  • A program review committee consisting of one representative from each university division exists to advise the station management and the president on program development.
  • The station manager occupies the role of senior producer with responsibility for the day-to-day activities of the university public-access channels, selecting associate producers and sponsoring student interns and volunteers.  This individual reports to the Director of Multimedia Technology and Instructional Support (MTIS).
  • Rules and guidelines for university public-access channel operations are governed by the policies of MTIS and Central Washington University and the Codes of the State of Washington.
  • MTIS staff and the university public-access channels are bound by the provisions of Public Access Television as prescribed to by FCC regulations for "local origination" television and content.
  • The station manager and operations director meet weekly to plan programming and select content for airing.

Program proposals/content consideration

  • Programs aired on university public-access channels will consist of those productions of high technical quality having educational, historical and/or informational value.
  • Independent programs can be produced in conjunction with the Department of Communication or another unit working directly with the director of MTIS and the station manager.
  • Program selection and scheduling is the responsibility of the director of MTIS and the station manager.
  • Student and faculty productions will be scheduled in consultation with MTIS.
  • All programming must comply with FCC regulations and the policies of Central Washington University and the codes of the State of Washington.
  • Only programming created or proposed by members of the university community will be considered for airing on university public-access channels.

Underwriting

  • Financial support from individuals and groups to cover programming costs is encouraged.
  • Acknowledgements of financial support of no more than twenty (20) seconds may be spoken or written at the beginning of a program.  Only name identification may be used with these acknowledgements.
  • No "call-to-action" or demonstration of a product or service may be included as part of the acknowledgement.

Limitations/revocations/liabilities/prohibitions/permissions

  • The Director of MTIS or designee in consultation with the Program Review Committee has authority to deny or suspend airing of any program that fails to meet university public-access television production standards or in any way harms the  reputation of Central Washington University, its faculty, students and staff.
  • Opportunities to produce programs on university public-access channels will be withdrawn if content fails to meet contemporary community standards of decency and fairness.
  • Copying content from the works of others without acknowledgment (plagiarism) is not permitted.
  • Acquisition of copyright clearances and appropriate arrangements from broadcast stations and/or networks, sponsors, music listening organizations, performer’s representatives, and any other person(s) necessary to authorize transmission of program material on the university public-access channel as part of a production is the responsibility of the program producer.
  • Prior permission, releases and/or clearances shall be obtained to video tape speakers at public events, individual interviews, and before setting up equipment on private property.
  • Liability for infringement of copyright, inappropriate use of trademark logos, defamation, or any violation of other federal and state laws or statutes resides with the program producer.
  • Programmers are responsible for all claims of personal injury or defamation, which arise as a result of a program aired on university public-access channels.

Intellectual property ownership rights

  • The program producer owns the original copyright on any works produced for university public-access television.
  • All other rights, licenses and distribution of content produced in the television studio must be mutually agreed to by the producer and Central Washington University prior to production and specified through individually written contracts.
  • The Director of MTIS or designee has permission to maintain a copy for the university archive of all programs produced for university public-access television and is authorized to schedule repeat airings of these programs.
  • Central Washington University has permission to include segments of programs produced for university public-access television in other video formats for marketing purposes or as part of a subsequent media project so long as it is for an educational purpose.

Appendix I

Channel 15 Proposed First-year Budget

Staffing   
 Electronic Media Producer I (1.0 FTE) $30,000
 Student and temporary help (1.0 FTE) $  8,000
 Benefits $11,560
 Total staff $49,560
Consumables (per month)   
 Videotape / DVD$250 
 Batteries$  40 
 Lights$    5 
 Travel$  25 
 Yearly total $ 3840
One-time equipment costs   
 DVC PRO 25/50 VTR with analog I/O Board $7,165
 Digital Camera Mini DV – XL2 $4,705
 DVC-PRO 50 Production Camera / ENG   ($26,000 of this cost will be contributed by MTIS Productions) $39,000
 Camera accessories $ 1,700
 Portable Camera Mount System $ 2,300
 Media 100 editing system/Computer $14,000
 Tax and shipping $ 5250
 Total equipment $74,420

Total first-year costs .........................$127,820


Appendix II

CLASS SERIES CONCEPT
Design, create, direct, produce and edit recorded and/or live audio-video/ television programs.

BASIC FUNCTION
Direct crew and cast during rehearsal and performance of live or recorded audio-video/television programs.

DISTINGUISHING CHARACTERISTICS
Under general supervision, direct recorded and/or live audio-video/television programs and material.

TYPICAL WORK
Participate in planning for production of television and audio-video materials which may include assisting in developing content by providing information on production requirements and capabilities and developing production scripts from concepts and content outlines provided by resource people; Assist in the organizing and directing phases of the production process such as rehearsing and directing performers and production crews and coordinating audio work, scenes, music, timing, graphics, camera work, and script; Direct assigned audio or television programs; Provide technical advice to students, faculty, and staff on proper use of television and audio equipment; Assure proper usage of a wide variety of complex television and audio recording equipment; Direct editing of television and audio recordings; Assist in training crew members in the operation of audio-video recording equipment; Perform related duties as required.

MINIMUM QUALIFICATIONS
A Bachelor's degree with major field of study in television production, communications, or instructional media; AND one year of experience in television production, audio production, instructional design or related field OR equivalent education/experience.


Appendix III

Channel 15 Programming Content

The majority of the Channel 15 daily viewing schedule will consist of bulletin board messages from various departments.  Live and videotaped programming will be aired during weekday evening hours between 7:00 and 10:00 PM.  There are abundant opportunities on the Central Washington University campus to video tape faculty presentations and guest lectures.  The following represents a very brief list of production possibilities for the channel.

Documentaries

Central Washington University professors continue to attract national and international attention. Video documentaries of their work would serve as an instructional tool and lead to regional, national and international recognition for the university and its highly acclaimed faculty.

Dan Beck, Biology                 Rattlesnake and Gila Monsters
Roger Fouts, Psychology      CHCI / Washoe
Charles Rubin, Geology        Earthquakes

Event Programming

Educational and non-educational programming opportunities that exist on the Central Washington University campus range from Nobel Laureates to film and musical celebrities.

The ArtsMusical performances, theater productions, student MFA’s, Fashion Shows, dance (copyright issues)
School of Business and EconomicsEconomic Outlook Conference
The SciencesPresentations, conferences
Student AffairsMonthly comedy series, concerts, internationally renowned guest presenters
Orchesis Dance TheatrePerformances
The Conference CenterCentral Exposure High School Drama
SymposiumsThe SOURCE
AthleticsHome games, championships
AlumniHall of Fame awards
International ProgramsMulti-Cultural Festivals
Dining ServicesHearty News
Retiring ProfessorsOral history / Biography