One evening while celebrating the completion of my M.S. in Marketing at Colorado State University, the president of the Collegiate Chapter of the American Marketing Association (AMA) asked me about my plans for life after graduate school. As the faculty advisor to the AMA chapter, I had helped mentor the students that year to great honors – they were awarded top AMA collegiate chapter in the USA. I shared with her and the others my goal of returning to industry and working in product and brand management for the Warner-Lambert company in New Jersey. I asked her why she was disappointed with my answer. She confessed that many students enjoyed my hands on, applied learning approach to teaching and advising. She told me that I was a leader in the business college, and that my enthusiasm about the subject matter and student learning was refreshing. Indeed, she and the others did not want me to leave the classroom or the student chapter! They all agreed – we need amazing teachers and advisors who can teach theory with application.
That was almost 25 years ago! And this was my personal ‘ah hah’ moment - my deciding moment where I made the decision to remain in higher education and eventually pursue my doctorate. . . that profound moment in time where I realized how important it is to give back and help others be successful!
Today, I still live by my convictions that the student comes first, and we as educators must offer value to the student through effective teaching and advising!
My name is Bob Lupton, and I am a professor of Retail Management and Technology in the Information Technology and Administrative Management Department at Central Washington University. Since 2008, I have also been honored to be the department chair. ITAM offers high demand programs online and on campus using multi-modal deliveries.
My professional business experiences include Fortune 100 companies such as
Honeywell Inc., and Warner-Lambert Company along with retailers such as Kmart, 7-11, and Daylight Donuts giving me a strong foundation for both teaching the ITAM student and leading the ITAM department.
My academic experiences have taken me to wonderful places and have allowed me to meet incredible students and colleagues not just here at CWU but around the world. My academic travels include Europe, Central Europe, and Australia. My research has been featured in publications such as Journal of Allied Health Sciences, Journal of Consumer Marketing, Marketing Educators’ Association Proceedings, Journal of Education for Business, International Journal of Educational Management, Journal for Global Business Education, European Retail Digest among others, in areas such as music in the workplace with impact on productivity and morale; brand loyalty, retail social networking and digital download; IT ethics; and industrial marketing.
When not on campus, I enjoy time with my family and perform drums with the Seattle band Norrish Reaction.
As I reflect on one of the Norrish Reaction songs called ‘Let it Go,’ I celebrate that the journey is powerful and life is short. I hope each and every student finds his/her passion while traveling through CWU ITAM. Indeed, experience that ‘ah hah’ moment! ...and just...Let It Go!
Ph.D. - Colorado State University
M.Ed. - Colorado State University
M.S. - Colorado State University
B.S. - University of Northern Colorado
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One of ITAM’s core values is creating access to a quality education for all types of learners. As