Office: Hebeler 105
I love retailing and I love sharing this exciting profession with students who come through the ITAM Department. In retailing, your focus is on the customer, providing them an exceptional experience, meeting their needs, and managing for profit. I have spent my professional life focused on these priorities; I strive to bring this same focus online as an instructor in the ITAM Department.
A successful retail manager must properly balance what are called the 5Ps of retailing/marketing.
When properly balanced, these 5Ps build the success of the retailer and provide a very satisfying but challenging career. Because at the end of the day, your business needs to walk away with that other extremely important P: Profit!
When I was still a retail manager, I was responsible for turning $2.5 million in annual sales into profit for the company. Profit allows you to grow your business and to enhance your services to your customers. As an instructor, I take a real-world approach to online learning preparing students for success after CWU with a high focus on profit. But in my classes, profit isn’t about money. Rather, the profit I seek is that my students will have grown from their studies with me and that they will leave CWU a little more prepared for the wonderful professional challenges to come. I have developed my own version of the 5Ps to help me develop profit in my students:
The profit I seek for my students? I want them to be stretched and challenged. I want them to come away with skills that will enable them to succeed for years after CWU. It is incredibly satisfying to talk with former students who have gone on to great success and to know that I have been a part of their education. I love being a part of the ITAM Team!
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