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Information Technology and Administrative Management

Mike Wallace, Lecturer

Mike WallaceOffice: Hebeler 105
Phone: 509.963.2611

I love retailing and I love sharing this exciting profession with students who come through the ITAM Department. In retailing, your focus is on the customer, providing them an exceptional experience, meeting their needs, and managing for profit. I have spent my professional life focused on these priorities; I strive to bring this same focus online as an instructor in the ITAM Department.
A successful retail manager must properly balance what are called the 5Ps of retailing/marketing.

  • Product-Providing your customers exactly what they need.
  • Price-Ensuring that your focus is on providing value to your clients through effective pricing strategies.
  • Place-Managing the environment where your business lives so that you increase the engagement of your stakeholders and encourage them to return.
  • Promotion-Letting people know the great things you do and how they will benefit.
  • People-From the customers you care for to the employees you empower, developing your people skills is an important gateway to success.

When properly balanced, these 5Ps build the success of the retailer and provide a very satisfying but challenging career. Because at the end of the day, your business needs to walk away with that other extremely important P: Profit!
When I was still a retail manager, I was responsible for turning $2.5 million in annual sales into profit for the company. Profit allows you to grow your business and to enhance your services to your customers. As an instructor, I take a real-world approach to online learning preparing students for success after CWU with a high focus on profit. But in my classes, profit isn’t about money. Rather, the profit I seek is that my students will have grown from their studies with me and that they will leave CWU a little more prepared for the wonderful professional challenges to come. I have developed my own version of the 5Ps to help me develop profit in my students:

  • People- An individualized focus on the learner is essential. I look for opportunities to get to know my students so that I can better understand how I might serve them.
  • Planning-Online learning is challenging. Because we don’t meet in a traditional classroom, a new level of motivation and focus is required of the student. I partner with students to help them apply strategies for preparing and delivering their ‘deliverables’ on time.
  • Place-The online environment is very different from the traditional classroom. I am always looking for new ways to enhance the online environment to increase student success.
  • Product-Concepts in retailing continue to evolve as we learn to use new technologies to improve the customers’ experience. My goal is to help connect students with how retailing continues to change to meet the needs of the customer in a service culture.
  • Professionalism-Helping students prepare for the rigors of their professional life after CWU will be a key ingredient to their success.

The profit I seek for my students? I want them to be stretched and challenged. I want them to come away with skills that will enable them to succeed for years after CWU. It is incredibly satisfying to talk with former students who have gone on to great success and to know that I have been a part of their education. I love being a part of the ITAM Team!

"One of the deep secrets of life is that all that is really worth doing is what we do for others."

~Lewis Caroll


  • BS, Central Washington University, ITAM
  • MDiv, Alliance Theological Seminary
  • BA, Central Washington University


Fortune 100 Company-Senior Retail Location Manager

  • Management Team Training and Development
  • Human Resource Management
  • Policy Development and Implementation
  • Legal Compliance Officer
  • Nationally Certified Safety Instructor
  • Managing for Profit and Growth
  • Budgeting
  • Strategic Planning
  • Inventory Control
  • Supervision of Multiple Retail Locations
  • Customer Relationship Management

School District Food Service Manager

  • Training and Development
  • Policy Decisions
  • Legal Compliance Officer with Federal and State Regulations
  • Managing for Profit and Growth
  • Budgeting
  • Inventory Control
  • Product Development and Sales
  • Recipe Development
  • Marketing of New Product Lines
  • Increased Sales of Department
  • Vendor Relations
  • Cultivated Relationships with Local and National Vendors

Continuing Education and Associations

  • Member of the Washington Retail Association
  • Membership in The Sloan Consortium, “a leading professional online learning society” dedicated to understanding and developing strategies for improvement of online education.
  • 2013 International Conference Attendee